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ABSTRACT
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. ADVERTISING AND CORPORATION IMAGE MAKING (CASE STUDY OF DIAMOND BANK)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The manufacturers of consumer products in Britain were the earliest to prosper. This was nece...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS
» CHAPTER ONE 1.0 INTRODUCTION Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY
» ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fa...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
» CHAPTER ONE INTRODUCTION The most striking concept in the modern marketing is market segmentation, which is a customer oriented philosophy. Consumer&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. CORPORATE IMAGE, REPUTATION AND IDENTITY BUILDING: THE ROLE OF ESBS FOR ENUGU STATE GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Corporate image is the perception of corporation, an institution or government which exists in th...Continue Reading »Item Type & Format: Project Material - Ms Word | 123 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. CREDIT RISK MANAGEMENT IN COMMERCIAL BANKS (A CASE STUDY OF UBA PLC)
» ABSTRACT The aim of this study is to examine the pattern of credit risk management and the consequential effect of bad, doubtful and uncollectible deb...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. THE IMPACT OF PUBLIC RELATIONS ON CUSTOMERS PATRONAGE OF NEW GENERATION BANK IN NIGERIA A STUDY SELECTED, COMMERCIAL BANKS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY To survive in the banking business effective public relations is inevitable. Gone are the days when some banks...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factor...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. EFFECTIVENESS OF TRADE EXHIBITION AS MARKETING TOOL IN SMALL AND MEDIUM SCALE ENTREPRENEURSHIP
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good ...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM.
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT