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New phenomena come and go on a frequent basis. But every now and then something with potential to change the business environment comes to the forefront. The business world is not immune to any impact that may arise. Social media is one such phenomenon. Social media which is sometimes referred to as social networking and Web 2.0 refers to collaboratively produced and shared media content (Tapscott and Williams, 2008). Social media came into existence in the 1990s. (Boyd and Ellison, 2007) documented that the first recognizable social network site was launched in 1997 called Six degrees on sixdegrees.com. It allowed users to create profiles, list their friends and, beginning in 1998, surf friends lists. While Six Degrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. In 2002, social media received a great boost with the launch of Friendster. Within a year of its launch, Friendster boasted more than three million registered users and a ton of investment interest. In 2003, my space, LinkedIn, Last FM, Tribe net, Hi5 etc. sprang up. In 2004, popular names like Facebook Harvard, Dogster and Mixi evolved. From 2006 till now a lot of social media sites have been launched like twitter, 2go, whatsapp, google plus, badoo etc. The tools and strategies for communicating with customers have changed significantly with the emergence of the phenomenon known as social media, also referred to as consumer generated media. This form of media describes a variety of new sources of online information that are created, initiated, spread and used by consumers’ intent on educating each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing various aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, and post-purchase communication and evaluation (Mangold & Faulds, 2009).
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SIMILAR ADULT EDUCATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN APPRAISAL OF THE USE OF MUSIC IN THE WEDDING PARTY MOVIE
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Music had long already made its appearance in the movie theatres; “a paid pianist was present t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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2. CAUSES AND EFFECTS OF BROKEN HOMES ON PRIMARY SCHOOL PUPIL IN KADUNA NORTH LOCAL GOVERNMENT AREA OF KADUNA STATE
» CHAPTER ONE 1.0 INTRODUCTION This project is principally conceived to the investigate cause and effect of broken home on academic performance of prima...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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3. STATISTICAL ANALYSIS OF INCIDENCE OF HIV/AIDS PANDEMIC IN NIGERIA FROM 1996 – 2005
» CHAPTER ONE 1.1 INTRODUCTION Acquired Immune Deficiency Syndrome (AIDS) is the most unwelcome visitor of the 20th Century. It has been disturbing and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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4. MOTIVATIONAL INITIATIVES FOR CITIZENS’ PARTICIPATION IN COMMUNITY DEVELOPMENT ACTIVITIES IN ANAMBRA AND IMO STATES OF NIGERIA
» Abstract The main purpose of this study was to ascertain the extent to which motivational initiatives promote citizens’ participation in communi...Continue Reading »Item Type & Format: Project Material - Ms Word | 145 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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5. APPRAISING THE IMPACT OF COSTING TECHNIQUES ON PROFITABILITY (A STUDY OF MOSMANN WATER COMPANY LTD, UYO)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STDUY Costing technique is the process depending upon the purpose for which management require informat...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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6. LECTURERS’ PERCEPTION ON THE INFLUENCE OF DRUG ABUSE ON STUDENTS’ ACADEMIC PERFORMANCE
» (A CASE STUDY OF BINGHAM UNIVERSITY, KARU NASSARAWA STATE)CHAPTER ONEINTRODUCTION1.1. BACKGROUND OF THE STUDYDrug can simply be said to be a substance...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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7. AN ASSESSMENT OF GOVERNMENT INVOLVEMENT IN ADULT LITERACY PROGRAMMES IN IKPOBA-OKHA LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Nigeria as a developing country has evolved from stage to stage since the period of Colonialism. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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8. AN APPRAISAL OF FAMILY DECISION MAKING AND PURCHASE ROLES (A CASE STUDY OF NESTLE PLC)
» ABSTRACT The research proffers an appraisal of family decision making and purchase role. Understanding the family as a market segment and its decision...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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9. EFFECTS OF ELECTORAL VIOLENCE ON VOTER BEHAVIOUR IN NIGERIA (A CASE STUDY OF SOUTH WEST)
» Abstract For several scores of years, Nigeria has earned an appellation for herself as a showcase of Africa’s democracy. Paradoxically, every journe...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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10. ASSESSMENT OF WEIGHT GAIN OF INDIGENOUS AND EXOTIC BREED OF BROILERS IN UYO, AKWA IBOM STATE
» ABSTRACT This study was proposed to assessed the weight gain of indigenous and Exotic breed of broilers. The experiment was carried out at the Agricul...Continue Reading »Item Type & Format: Project Material - Ms Word | 36 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT