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Abstract
Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone users to switch from one mobile network operator to another, in search of better service quality, while retaining their original telephone numbers. The research x-rays the Effect of Subscriber Identity Module (SIM) Porting in Marketing Strategies using MTN SIM Porting as a case study. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Questionnaires were administered to 120 respondents while 110 copies of questionnaires were returned for analysis. Frequency and percentage method of data analysis was used. Mobile Number Portability in Nigeria has fuelled healthy competition among telecoms service providers in the country, but the acceptance of the service by consumers is still very low. However, findings of the study indicated that with increased awareness about the service and its benefits, and with the erasure of the discouraging conditions that accompany the porting process, more consumers will use the service. Almost all the respondents are using more than a GSM with majority of them using GSM with dual SIM card facility and the reason(s) for it is due to poor service from GSM providers, relocation of users, due to high tariff from some GSM providers, because of browsing data either on modem on another GSM. Finally, it is recommended that GSM service providers should improve their service, equipment and packages to prevent flowing out of their service.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. EFFECT OF DEPOSIT MONEY BANKS’ CREDIT ON THE PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN NIGERIA
» Abstract Banks are the most important example of a class of institutions called financial intermediaries, firms that extend credit to borrowers using ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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2. MORAL OF EMPLOYEES IN A PROFIT DRIVEN ORGANIZATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The There is no doubt that human resources are the most important in all organizations. But to ga...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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3. HUMAN RESOURCE TRAINING (ETD) AND ORGANIZATIONAL PERFORMANCE IN SCOA NIGERIA PLC.
» CHAPTER ONE INTRODUCTION 1.1 CONCEPTUAL FRAMEWORK The conceptual framework for this study is based on personnel management as a field of study. Accord...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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4. THE IMPACT OF TEAM WORK ON ORGANIZATIONAL PRODUCTIVITY (A CASE STUDY OF DIAMOND BANK PLC. UDO UDOMA BRANCH)
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Participation of employees in decision making is a process of management by objective (MBO) that ...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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5. THE EFFECTS OF CREDIT ADMINISTRATION AND CONTROL ON THE DEVELOPMENT OF COOPERATIVE SOCIETY.
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study This research work focuses on the effects of credit administration and control on the development...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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6. THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
» ABSTRACT This research is designed to cover Human Resources Planning in relation to Performance in Private Sector. As a Human Resource Manager, Human ...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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7. THE EFFECT OF CORPORATE GOVERNANCE ON THE PERFORMANCE OF FORTE OIL NIGERIA PLC, KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corporate Governance is a number of process, customers, policies, laws and institutions which imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 59 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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8. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES (A CASE STUDY OF YOLA METROPOLIS)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet techn...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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9. THE IMPACT OF PRIVATIZATION ON GOVERNMENT OWNED INDUSTRIES (A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA, WARRI)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Prior to the enactment the Electric Power Sector Reform Act (EPSRA) in 2005, the federal governme...Continue Reading »Item Type & Format: Project Material - Ms Word | 39 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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10. THE ROLE OF LOCAL GOVERNMENT IN RURAL DEVELOPMENT OF AKWA IBOM STATE (A STUDY OF ETIM EKPO LOCAL GOVERNMENT COUNCIL)
» ABSTRACT The study examined the role of local government in rural development in Akwa Ibom State with particular reference to Etim Ekpo Local Governme...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT