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ABSTRACT
This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations aim at deserving, acquiring and reaching a good reputation and image for an organization. it is recommended that public relations person should ensure that the image of the organization should be his major priority because the image is the company.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. MORAL OF EMPLOYEES IN A PROFIT DRIVEN ORGANIZATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The There is no doubt that human resources are the most important in all organizations. But to ga...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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2. THE EFFECT OF CONLIFT MANAGEMENT ON EMPLOYEE’S PERFORMANCE IN AN ORGANIZATION (A CASE STUDY OF AJAOKUTA STEEL COMPANY LIMITED AND FOUGEROLLE CONSTR...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to apple by (1981) ‘’human activity systems are not easily predicted, human...Continue Reading »Item Type & Format: Project Material - Ms Word | 45 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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3. THE EFFECT OF ON-THE-JOB TRAINING AS PART OF THE REQUIREMENT
» CHAPTER ONE 1.0 INTRODUCTION Modern organizations are becoming more complex and the demands for competent, qualified and trainable employees. Apart fr...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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4. THE EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE (A CASE STUDY OF ROSEMORE HOTELS UYO)
» ABSTRACT This study, sought to determine the impact of training on staff performance using Rose More Hotel as a case study. The amount, and quality of...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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5. CAUSES AND EFFECTS OF COMMUNICATION BREAKDOWN IN AN ORGANIZATION
» CHAPTER ONE 1.1 Introduction The modern world is information oriented, thus management becomes more concerned about communication with employees. Henc...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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6. EFFECT OF DEMOGRAPHIC FACTORS ON IMPULSE BUYING BEHAVIOUR IN ILORIN, NIGERIA
» ABSTRACT Impulse buying behaviour has received considerable attention from marketing practitioners and has been studied extensively from different dim...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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7. EMPLOYER-EMPLOYEE RELATIONSHIP AND JOB SATISFACTION IN SELECTED PUBLIC SERVICE ORGANIZATIONS IN OYO STATE.
» ABSTRACTThe aim of this study was to examine the impact of tax revenue collected by federal government on the economic growth of Nigeria, while lookin...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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8. ORGANIZATIONAL STRUCTURE AND ITS EFFECT ON WORKERS PERFORMANCE IN KADUNA NORTH LOCAL GOVERNMENT AREA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The organization structure is the basic framework within which the executive decision making beha...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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9. RELATIONSHIP BETWEEN MOTIVATION AND EMPLOYEE PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Motivation is a crucial aspect which leads to a reward and a value that is attached to a specific...Continue Reading »Item Type & Format: Project Material - Ms Word | 33 pages |
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Chapter 1-5 |
BUSINESS ADMINISTRATION DEPARTMENT
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10. EMPLOYER-EMPLOYEE RELATIONSHIP AND JOB SATISFACTION IN SELECTED PUBLIC SERVICE ORGANIZATIONS IN OYO STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the study At the beginning of any established business contract is the employment relationship which connec...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages |
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BUSINESS ADMINISTRATION DEPARTMENT
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