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Abstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE STRATEGIC OPTIMIZATION AND EXPORTATION OF LOCALLY MANUFACTURED PRODUCTS IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION All over the world, Nigeria inclusive, export promotion policies as an outward oriented development strategy have been ar...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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2. THE EFFECTS OF ENTREPRENEURIAL CHARACTERISTICS ON BUSINESS PERFORMANCE IN JOS NORTH L.G.A
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study An entrepreneur is an innovator who implements changes within a market through the carrying out o...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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3. THE INFLUENCE OF CONFLICT MANAGEMENT EFFECTIVENESS ON ADMINISTRATIVE STAFF PRODUCTIVITY IN TERTIARY INSTITUTIONS.
» CHAPTER ONE INTRODUCTION 1.1 Background to the study Conflict in an organization is a state of discord by the actual and opposing power which arise fr...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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4. AN EVALUATION OF PAY-AS-YOU EARN (PAYE) ADMINISTRATION SYSTEM
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A tax could be defined as the transfer of resource from the private to the public sector in order...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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5. EMPOWERING SMALL AND MEDIUM SCALE ENTERPRISES FOR NATIONAL DEVELOPMENT
» INTRODUCTION BACKGROUND TO THE STUDY Small and Medium Scale Enterprises are sub sectors of the industrial sector which play crucial roles in socio pol...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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6. IMPACT OF INTERNATIONAL TRADE ON THE ECONOMIC GROWTH OF NIGERIA 1980-2012
» ABSTRACT This study was intended to examine if international trade has any impact on Nigeria’s economy growth and to see if it impacts positivel...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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7. THE IMPACT OF GOVERNMENT INVOLVEMENT ON THE DEVELOPMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (A CASE STUDY OF SOME SELECTED COMPANIES IN U...
» CHAPTER ONE 1.1 INTRODUCTION The government of any independent country has the constitutional power to formulate policies and make laws for the good o...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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8. THE EFFECT OF ADVERTISING ON THE PROFITABILITY OF A MANUFACTURING COMPANY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Advertiser’s primary mission is to reach prospective customers and influence their awareness, attit...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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9. HUMAN RESOURCES MANAGEMENT PRACTICES AND EMPLOYEE RETENTION IN SELECTED HOSPITALITY INDUSTRY IN IKEJA, LAGOS STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The hospitality industry is a functional service sector where standard human resource management ...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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10. THE ROLE OF HUMAN RESOURCE MANAGEMENT PROMOTING INDUSTRIAL HARMONY IN NIGERIA BOTTLING COMPANY PLC KADUNA
» CHAPTER ONE INTROUDUCTION 1.1 Background to the Study Human resource function becomes recognized as a central business concern sequel to its ability t...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT