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New phenomena come and go on a frequent basis. But every now and then something with potential to change the business environment comes to the forefront. The business world is not immune to any impact that may arise. Social media is one such phenomenon. Social media which is sometimes referred to as social networking and Web 2.0 refers to collaboratively produced and shared media content (Tapscott and Williams, 2008). Social media came into existence in the 1990s. (Boyd and Ellison, 2007) documented that the first recognizable social network site was launched in 1997 called Six degrees on sixdegrees.com. It allowed users to create profiles, list their friends and, beginning in 1998, surf friends lists. While Six Degrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. In 2002, social media received a great boost with the launch of Friendster. Within a year of its launch, Friendster boasted more than three million registered users and a ton of investment interest. In 2003, my space, LinkedIn, Last FM, Tribe net, Hi5 etc. sprang up. In 2004, popular names like Facebook Harvard, Dogster and Mixi evolved. From 2006 till now a lot of social media sites have been launched like twitter, 2go, whatsapp, google plus, badoo etc. The tools and strategies for communicating with customers have changed significantly with the emergence of the phenomenon known as social media, also referred to as consumer generated media. This form of media describes a variety of new sources of online information that are created, initiated, spread and used by consumers’ intent on educating each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing various aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, and post-purchase communication and evaluation (Mangold & Faulds, 2009).
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SIMILAR ADULT EDUCATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AWARENESS OF RISK FACTOR AND THERAPEUTIC INTERVENTION IN THE MANAGEMENT OF PNEUNONIA AMONG ELDERLY IN UMUOFOR UMUCHOKE COMMUNITY EHIME MBANO
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Pneumonia is a more important concern in old people older than 65 years than younger individuals....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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2. AN ASSESSMENT OF THE IMPACT OF ADULT LITERACY PROGRAMMES IN GUMBI DISTRICT OF WAMAKKO LOCAL GOVERNMENT AREA. SOKOTO STATE, NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The widespread belief that adult literacy is a panacea for human development has been justified i...Continue Reading »Item Type & Format: Project Material - Ms Word | 106 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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3. ENLIGHTENING THE SOCIETY ON THE DANGER AND EFFECT OF HIV/AIDS IN THE SOCIETY.
» CHAPTER ONE GENERAL INTRODUCTION 1.1 Introduction Literary works are imaginative or creative writing which serve as medium of communication. It can be...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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4. THE IMPACT OF MOTHER TONGUE ON CHILDREN’S LEARNING AT THE LOWER LEVEL OF PRIMARY EDUCATION (A CASE STUDY OF SOME SELECTED PRIMARY SCHOOLS IN SOKOTO ...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mother tongue as the first language of instruction in schools is an essential tool in whatever fi...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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5. AN ASSESSMENT OF THE MARXIST DOCTRINE OF ALIENATION AND IT’S RELEVANCE TO THE NIGERIAN SOCIETY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It has become increasingly common to hear life in the present age characterized in term of aliena...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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6. RELATIONSHIP BETWEEN FAKE DRUGS AND PEOPLE'S PERCEPTION OF HEALTH CARE DELIVERY SYSTEM IN ONITSHA
» Abstract The study was carried out on the relationship between fake drugs and peoples’ perception of health care delivery system in Onitsha. The...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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7. CONDUCT OF ELECTIONS IN NIGERIA, IMPLICATIONS ON NATIONAL SECURITY
» CHAPTER ONE (A CASE STUDY OF BAYELSA STATE 2016 ELECTION) 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Nigeria as a country has had so many setbacks thro...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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8. THE RANDOMIZE COMPLETELY BLOCK DESIGN ANALYSIS ON THE EFFECT OF SEASON ON THE RATE AT WHICH PEOPLE CONTACT SEXUALLY TRANSMITTED DISEASES
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The continuous change in climate as a result of variation in season has significant effect on the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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9. AN APPRAISAL OF FAMILY DECISION MAKING AND PURCHASE ROLES (A CASE STUDY OF NESTLE PLC)
» ABSTRACT The research proffers an appraisal of family decision making and purchase role. Understanding the family as a market segment and its decision...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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10. THE ROLE OF ADULT EDUCATION PROGRAMMES IN POVERTY ALLEVIATION STRATEGIES IN EDO STATE (A CASE STUDY OF EGOR LOCAL GOVERNMENT AREA)
» CHAPTER ONE INTRODUCTION Background to the Study One of the most disturbing features of the world particularly the third world countries to which Nige...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT