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ABSTRACT
Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. Newspapers have a built-in capacity to motivate readers. As a result, it is the common practice in most parts of the country to have people congregate around newspapers stands and vendors every morning reading and discussing the contents of the newspapers, especially adverts. As such, the use of advert language cannot be over-emphasized as the number of readers who come across it cannot be measured. However, this research seeks to have a survey of the language of newspaper advertisement, and to know how to construct adverts to attract readers or viewers, to be able to distinguish the terminology to use in different advert, to be able to determine the right choice of language use in newspapers advertisement, and understand the need for short and long adverts. This study concludes that the language of advertising in Nigerian newspapers especially, the vanguard newspaper which happened to be the case study, has more to do with the aesthetics of language than with commerce. Alliterations, rhetorical questions, pun, morphological adjustment and clichés among others are the advertiser’s favourite devices, and these are vey instrumental to the general success of advertising in Vanguard Newspaper
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SIMILAR ENGLISH LITERARY STUDIES FINAL YEAR PROJECT RESEARCH TOPICS
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1. DIASPORA, IDENTITY FORMATION AND CRISIS OF BELONGING IN BUCHI EMECHETA’S SECOND CLASS CITIZEN AND CHIMAMANDA ADICHIE’S AMERICANAH
» ABSTRACT Diasporic literature centres on the experiences of people all around the world who leave their homelands in search of ―greener pastures‖ ...Continue Reading »Item Type & Format: Project Material - Ms Word | 122 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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2. RACISM AND OPPRESSION IN BLACK AMERICAN LITERATURE: A STUDY OF RICHARD WRIGHT'S NATIVE SON AND BLACK BOY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The novel black boy and native son reflects the racism and oppression of the black people at ever...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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3. AN ERROR ANALYSIS OF THE ENGLISH LEXIS AND STRUCTURE OF STUDENTS’ WAEC COMPSITION: A CASE STUDY OF GOVERNMENT SECODNARY SCHOOL, KURU, NASARAWA STA...
» ABSTRACT This aim of the work is to demonstrate the error students often commit in their written compositions in the West African Examinations Council...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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4. FACTS AND FICTION IN AKACHI ADIMORA - EZEIGBO’S CHLDREN OF THE EAGLE AND THE LAST OF THE STRONG ONES
» ABSTRACTThis research work addressed itself to the way people tend to see fictional works. People see fictional works as being fictitious, but they ar...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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5. SPELLING ERRORS AMONG NIGERIA SECONDARY SCHOOL STUDENTS EFFECT ON THEIR PERFORMANCE AS POSSIBLE REMEDIES
» Abstract According to spelling experts, it is very important that the learners of a secondary language should be equipped with the basic words as to b...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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6. NARRATING RACISM: A COMPARATIVE STUDY OF JOSEPH CONRAD’S HEART OF DARKNESS AND CHIMAMANDA ADICHIE’S AMERICANAH
» ABSTRACT Really, racism against the Black man has had a long history, although it ranks unarguably amongst the most unspeakable crimes in human histor...Continue Reading »Item Type & Format: Project Material - Ms Word | 85 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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7. THE STRUCTURE AND COMMUNICATIVE FUNCTIONS OF NIGERIAN ENGLISH AND ITS IMPLICATIONS ON TEACHING WRITING SKILLS AT THE SSS LEVEL
» ABSTRACTEnglish as it is spoken in Nigerian (Nigerian English) has been localized or internalized, so to say. This has led a unique brand of English i...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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8. NIYI OSUNDARE AND THE TRADITION OF MODERN NIGERIAN POETRY: ANALYSIS OF SONGS OF THE MARKET PLACE, VILLAGE VOICES, THE EYE OF THE EARTH AND WAITING LAU...
» ABSTRACT Niyi Osundare is one of Nigeria’s most prolific poets whose works have contributed significantly to the growth of a Nigerian poetic tra...Continue Reading »Item Type & Format: Project Material - Ms Word | 104 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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9. A PRAGMARTICS ANALYSIS OF NEGATION IN SELECTED U.S AND NIGERIAN PRESIDENTAL SPEECHES
» ABSTRACT This Study analyses and discusses the pragmatically negation in selected U.S and Nigerian presidential speeches. It first examined the proces...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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10. Difficulties in Teaching English to Students with Learning Disabilities
» General Introduction Language as a means of communication is significant for people. As it helps to convey a message in both written and spoken form; ...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT