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ABSTRACT
This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and others Stretch the critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of youths take place as a result of exposure to western programmes and adverts on TV, radio and other forms of mass media and radio programmes which influence the perception of the of the programmes reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to programmes and adverts on TV, radio and other forms of mass media will tend to identification of western stars as models. H2: The improvement of Local programmes and adverts on TV, radio and other forms of mass media will increase Yoruba community’ preference for local media product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method. Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR ENGLISH LITERARY STUDIES FINAL YEAR PROJECT RESEARCH TOPICS
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1. FACTORS AFFECTING SECONDARY SCHOOL ORAL ENGLISH INSTRUCTION IN OSOGBO LOCAL GOVERNMENT AREA OF OSUN STATE
» CHAPTER ONE INTRODUCTION In English Language, there is a strong correlation between oral language skills and achievement in the writtenlanguage among ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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2. TRANSLATION OF I. U. NWADIKE’S ADAEZE INTO ENGLISH
» ABSTRACT This research work delves into translating Adaeze, an Igbo novel written by Inno Uzoma Nwadike into English. Today, there are lots of creativ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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3. THE LANGUAGE OF FEMINISM AND ITS IMPACT ON THE SOCIETY USING THE WORK OF MARIAMA BA’S SO LONG A LETTER
» CHAPTER ONEINTRODUCTIONBackground of Study The struggle for women’ right began in the 18th century during the period of intense intellectual activit...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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4. A SOCIOLINGUISTIC STUDY OF CODE-MIXING AND CODE-SWITCHING IN NIGERIAN INSTITUTIONS: A STUDY OF UNIVERSITY OF ILORIN UNDERGRADUATES’ CONVERSATIONS
» ABSTRACT For communication to be effective in any human society, the appropriate language must be put in to use in the appropriate context. This work ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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5. FEMINISM: AN EXAMINATION OF ZULU SOFOLA'S SWEET TRAP AND OLA ROTIMI'S OUR HAS GONE MAD AGAIN
» CHAPTER ONE 1.0 Introduction Feminism has continued to dominate the temporary literary discourse as african societies are becoming increasingly of the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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6. A PSYCHOANALYTIC READING OF TONI MORRISON‟S A MERCY AND GLORIA NAYLOR‟S THE WOMEN OF BREWSTER PLACE AND MAMA DAY
» ABSTRACT The study of Psychoanalysis over the years has helped to reveal the relation between the mind, language and personality trait which are not e...Continue Reading »Item Type & Format: Project Material - Ms Word | 103 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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7. THEME OF CORRUPTION IN THE POST-COLONIAL AFRICAN NOVEL: A STUDY OF ABUBAKAR GIMBA’S WITNESSES TO TEARS AND CHINUA ACHEBE’S A MAN OF THE PEOPLE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Chinua Achebe has proven his worth among English speaking African novelists by representing the A...Continue Reading »Item Type & Format: Project Material - Ms Word | 94 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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8. A NEW HISTORICIST APPRAISAL OF SINGLE MOTHERHOOD IN AFRICAN AMERICAN LITERATURE: A STUDY OF JAMES MCBRIDE’S THE COLOR OF WATER AND MAYA ANGELOU’S ...
» ABSTRACT Hardly can there be a discussion on literature without a reference to historical issues. The close relationship between literature and histor...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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9. LANGUAGE AND CULTURE AS A TOOL FOR IDENTIFYING PEOPLES TRIBE AND ETHNIC GROUPS IN NIGERIA
» Abstract The basic concern of this article is to analyse Language And Culture As A Tool For Identifying Peoples Tribe And Ethnic Groups In Nigeria usi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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10. THE USE OF CODE SWITCHING AND CODE MIXING IN NIGERIA
» ABSTRACTWhile Nigerian scholars have examined code switching in conversation and in literary language (Akere, 1980; Amuda, 1986, 1994; Goke Pariola, 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT