ABSTRACT

The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town.

They assist travelers coming into the city in the provision of comfort and other facilities to residents of the city.

In order to lend support to the business of these hotels and the entire economy of the city, these hotels need to apply promotion advertising in the running of their business in order to create awareness to their present and potential customers.

What this study aims to achieve is to examine the promotional problems experienced in hospitality industry (A Study of Selected Hotel in Enugu Urban).

A sample size of 480 respondents were randomly selected and was used for the study. The following hotels were sampled

1. Home Pride Guest House

2. Zodiac Hotels

3. Crystal Park Hotel

4. First Hotel

5. Presidential Hotel

Based on the data collected and analysed, the following were found.

1. That the establishment of hotel in Enugu urban is a welcome development because of the socio-economic role played by these hotels to the public.

2. These hotels require and actually make use of advertising in order to create awareness to the public including their present and potential customers.

3. By the use of advertising, a lot of progress was made by these hotels.

4. The researcher also found out that so many constraints militated against hospitality industry such as finance.

5. The researcher did not stop with the finding but went ahead to make recommendations as what to do to eliminate constraints on hospitality industry.

6. The researcher concluded the work on an encouraging and hopeful note, stressing that a lot still stand to be achieved from hospitality industry if and only when aggressive advertising is embarked upon and the proprietors of hospitality industry and professionals are given support and encouragement.

1.1 OVERVIEW OF THE STUDY

In hospitality industries promotion is a key ingredients in marketing campaign. Promotion has contributed a lot to boost a better image of both major and minor hotels in every part of the world. It does communicate to its publics; the type of services it renders, and also believes in fair deals and considers the interest of its customers and various publics. Hospitality industries services, pricing, as well as promotional policies and strategies constitute elements of its promotion – mix.

Hotels provide meals, drinks, attractions, accommodation etc., to the general public or persons in transit especially people traveling to places where they have neither their own homes nor any relation to cater for their needs. Such persons will like to know few things about the hotels in their transitory area. In other words, they may like to know about available hotels, the categories of such hotels, the room and suit fares, and the type of food served, the necessary comfort customers are accorded – with, the game that is both indoor and outdoor games available and perhaps and other special feature that make such hotels appealing to the sojourners in transit.

These characteristics of hotels are boosted by promotions of various types in so many countries of the world. In Nigeria, major hotels live like Sheraton, Eko Hotels, Federal Palace Hotels, NICON NUGA, to mention just a few of them, have made impressionable image both nationally and internationally and the praises go to promotions that have heralded their various characteristics, class placement status to the public generally. Without promotion, the image of their hotels and their excellent services would not be so diffused to the public. For instance recently in Enugu, some hotels have come up with incentive – type promotions to attract new terriers, to reward loyal customers and to increase the patronage rates of occasional users. One of such hotels is Home Pride Guest House situated at number 16 Chime Avenue, New Haven in Enugu, promoted its hotel as (10%) Ten percent discount awaits customers that patronizes its hotel superbly built, and lavishly furnished with ultra-modern guest houses, with about sixteen (16) air conditioned rooms each with its exclusive toilets, cold/hot shower, stand-by water storage tanks to ensure uninterrupted water supply; a lounge with well stocked bar and assorted types of edibles including Chinese foods available; a well cemented car park adorned with beautiful flowers, and powerful stand-by generators to ensure uninterrupted power supply.

You either get what you want or your money back. T&C Apply

Talk to us right now: (+234)906-451-7926 (Call/WhatsApp)

---