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TABLE OF CONTENT
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
- Background of the study
- Statement of the problem
- Objectives of the study
- Significance of the study
- Research question
- Scope of the study
- Limitation of the study
CHAPTER TWO
- Introduction
- Marketing (Defined)
- Requirement for effective strategic marketing
- The nature of services
- Marketing strategies for service firms
- The product life cycle marketing strategies
- Summary
CHAPTER THREE
- Introduction
- Research Design
- Area of study
- Population of study
- Sample
- Instrument of data collection
- Validation of the instrument
- Reliability of the instrument
- Method of data collection
CHAPTER FOUR
- Introduction
- Characteristics of the respondents
- Presentation of data and analysis in table
- Test of hypothesis
- Summary of findings
- Discussion of findings
CHAPTER FIVE
- Introduction
- Summary
- Conclusions
- Recommendation
Reference
Appendices
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