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ABSTRACT
This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination. This study combines the recruitment of community opinion-leaders with traditional media strategies. In evaluating community opinion-leader campaigns, it was concluded that there are likely to be significant trade-offs in comparison to face-to-face initiatives. The challenge for both scholars and practitioners is to understand under what conditions are opinion-leaders effective and in which ways can online interactions strengthen or build on real-world connections with peoples in the community
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. EFFECT OF THE PRICING STRATEGY ON PATRONAGE OF SELECTED FOOD MANUFACTURING COMPANIES IN THE SOUTHEAST OF NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In the face of rapid economic and technological changes, today’s consumer is more curious, ...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN...
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possibl...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resource...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. MEASUREMENT AND EFFECT OF ENVIRONMENTAL NOISE IN THE MARKET
» 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Noise is an environmental pollutant that is increasing very rapidly as a result of improvement in commercial,...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. An Empirical Analysis of Purchasing Power Parity: A Case Study of Two Anglophone Ecowas Members
» CHAPTER ONE 1.0 INTRODUCTION 1.1: Background Information One of the most provocatively debated issues in international macroeconomics literature perta...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
» CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. P...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. IMPACT OF INTEGRATED MARKETING COMMUNICATIONS ON THE COMPANIES’ SALES PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Integrated Marketing Communications (IMC) concept has been largely regarded as an important marke...Continue Reading »Item Type & Format: Project Material - Ms Word | 124 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT