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ABSTRACT
This study examines critically constraints
to marketing fish and fish product by farmers in Afikpo north l. g. a
of Ebonyi state. It has been observed that fish marketing in Afikpo
north l. g. a of Ebonyi state urban is a lucrative venture. Although,
fishes are marketed in different forms either as fresh, smoked or dried
fish. Marketers have lots of challenges, which the researcher has tried
to proffer solutions to as attested by the majority of the respondents.
The researcher used primary and secondary methods of data collection to
gather the needed data. The data obtained through questionnaires were
presented in tables and analyzed using the simple percentage. The
findings have also shown that factors which militate against successful
marketing of fish in Afikpo north l. g. a of Ebonyi state are: price,
bad infrastructure. The study recommends that Fish marketers should form
a co-operative society to enable them obtain loan from financial
institutions so as to expand their marketing activities. Government and
private organization should encourage fish marketers by building an
organized market and effecting free trade within the study area
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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» ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUS...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. COMPARATIVE STUDY OF BANK CHARGES FOR SELECTED COMMERCIAL BANKS PRODUCT IN ENUGU
» CHAPTER ONE INTRODUCTION One thing that is permanent, in this world is change. Due to the fact that the world is dynamic, things must keep on changing...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. Effects of Dividend Policy on Share Pricing of UBA Stock: 1979-1993
» INrl'RODUCri'fON The Stoclc Exchange is essenlially a capitalist insti(ution, Okafor (1983, p. 91). Illat is why i t is exlre~nelyimportant, i n tllc ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
» The article on this topic (The role of marketing information system in enhancing sales) is an extract from literature review of the project material. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY: A STUDY OF FIRST BANK NIGERIA PLC
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9. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET. (A CASE STUDY OF 7UP BOTTLING COMPANY NIG...
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10. THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS
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