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ABSTRACT
This study focused on influence of sales promotion on consumer patronage of noodles in Nnamdi Azikiwe University Awka. Sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or service by consumers or the trade. Based on the above the objective of this study is to determine the influence price packs, context and coupons on consumer patronage of noodles. A survey research design was employed. The population of the study was 399 consumers of noodles, 283 respondents returned their questionnaire. Data was analyzed using descriptive statistics and Pearson moment correlation. The findings revealed that all the independent variables ( price packs, contest and coupons) had significant relationship with customer patronage. Finally, the study recommended that noodles industries or companies should continue to ensure that they use price packs, contest and coupons to influence customer patronage by maintaining their current effort and improve on them when necessary.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. ASSESSMENT OF THE EFFECTIVENESS OF THE DISTRIBUTION STRATEGIES OF A-Z PETROLEUM PRODUCTS LTD
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution is the process of planning, implementing and controlling the physical flow of materials, final go...Continue Reading »Item Type & Format: Project Material - Ms Word | 146 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. MEASUREMENT AND EFFECT OF ENVIRONMENTAL NOISE IN THE MARKET
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3. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
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4. THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every goo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS
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6. An Empirical Analysis of Purchasing Power Parity: A Case Study of Two Anglophone Ecowas Members
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7. THE EFFECT OF GLOBALIZATION ON BANKING OPERATION IN NIGERIA. (A CASE STUDY OF FIRST BANK NIGERIA PLC.)
» CHAPTER ONE 1.0 INTRODUCTION Banking in Nigeria was carried out devoid of any electronic devices until the middle of 1980s. The operations of bank wer...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE IMPACT OF PRICING IN MARKETING OF COKE
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9. impact of bilboard advertising on product promotion
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10. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT (A CASE STUDY OF DEMAS FOOD LIMITED, EKET) AKWA IBOM STATE
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