LEVERAGING CONSUMERS VALUE EXPECTATIONS ON MANUFACTURED GOODS THROUGH EFFICIENT DISTRIBUTION

LEVERAGING CONSUMERS VALUE EXPECTATIONS ON MANUFACTURED GOODS THROUGH EFFICIENT DISTRIBUTION

  • The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
  • Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
  • Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
  • Full Access Fee: ₦6,000

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ABSTRACT

Most manufactured organizations

are faced with the choice of the right channels to be used in order to

determine sales and generate high leverage for consumer expectation and hence high

profit margin. This research work is aimed at  leveraging consumer’s value

expectations on manufactured goods through efficient distribution.

Data required for the research work were collected through both primary and

secondary sources. The researcher employed tables and simple percentage to

analyze the data while the hypothesis was tested using chi-square. The study

revealed that efficient distribution channels have impact on leveraging consumer’s

value expectations on manufactured goods. Hence manufacturing industries should

spend more time and resources on distribution planning and activities to

eliminate conflicts among intermediaries and increase sales volume.


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