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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERIA (CASE STUDY OF NIGERIA TELECOMMUNICATION INDUSTRY)
» CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. ADVERTISING AS A REVENUE SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
» ABSTRACT This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to ide...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge ...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
» CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE EFFECT OF MARKET SEGMENTATION ON THE PERFORMANCE OF A FIRM
» (A CASE STUDY OF AIRTEL NIGERIA, IKOT EKPENE ROAD, UYO)CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Customers are the focal point of all mark...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)
» CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has e...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. Effects of Dividend Policy on Share Pricing of UBA Stock: 1979-1993
» INrl'RODUCri'fON The Stoclc Exchange is essenlially a capitalist insti(ution, Okafor (1983, p. 91). Illat is why i t is exlre~nelyimportant, i n tllc ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Most of the consumers in Nigeria are ignorant of the existing laws that protect them more especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS: A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sales promotion is one of the four aspects of promotional mix or marketing mix, (the other three ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. EFFECT OF THE PRICING STRATEGY ON PATRONAGE OF SELECTED FOOD MANUFACTURING COMPANIES IN THE SOUTHEAST OF NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In the face of rapid economic and technological changes, today’s consumer is more curious, ...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT