Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC CHAPTER ONE 1.0 INTRODUCTION In the recent past, public relations was regarded as publicity, but currently publicity is regarded as one of the tools of public relation. This is because of the vital roles public relations is performing in the society now which among others involves a revaluation of public attitude identification of the policies and procedures of an organization or individual with r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	COVERAGE OF INFLUENCE OF TELEVISION COMMERCIAL ON FAMILY BUYING HABIT OF PEAK MILK IN UYO URBAN ABSTRACT This study aimed at giving insight to the influence of television commercial on family buying habit of peak milk in Uyo Urban metropolis. There are different types of television commercial such as; public announcements, goodwill messages etc. but, this study dealt with the aspect of advertisement as the dominant of other types of commercial. Careful empirical studies have shown that adver... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	ADVERTISING JINGLES AND SLOGANEEING CAMPAIGN ON CONSUMER BUYING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some action, (Allens, 2009p12). Most commonly, the desired results is to drive consumer behaviour with respect to a commercial offering. Adverti... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA CHAPTER ONE INTRODUCTION â€‹1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA Abstract This study was conducted to determine the effects of processing techniques and packaging materials on the quality of Suya meat. Materials and Methods. Grilling and roasting techniques were used to process lean beef meat each weighing 1.5 kg. After processing, the samples were packaged in four different materials, Glass jar, Aluminium foil, Cling film and Paper up to a period of seven days... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY CHAPTER ONE INTRODUCTION 1.1 Background of the Study The role of logistics and distribution system as a marketing function cannot be over emphasized. As a marketing function, logistics and distribution system aim at moving products from their point of inception to their point of consumption. To this end, managing logistics and distribution system according to Ogunsiji, (2010:96) is viewed as the p... Continue Reading » Item Type & Format: Project Material - Ms Word \| 139 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	THE IMPACT OF INTERNET MARKETING STRATEGY ON THE NIGERIAN ECONOMY CHAPTER ONE INTRODUCTION 1.1 Background of the Study Research in dividing information into packets and switching them from computer to computer began in the 1960s. The U.S department of Defense Advanced Research Projects Agency (ARPA) funded a research that created a packet switching network known as the ARPANET. ARPA also funded a research project that produced two satellite networks. In the 1970... Continue Reading » Item Type & Format: Project Material - Ms Word \| 107 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an attempt was made to review related literature which explains factors that used to sales promotions incr... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts (Veblen's, 1899). The term is often associated with criticisms of consumption starting with or, more recently by a movement called Enoughism (Huxley, 1932). Veblen's subject of examination was the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely acknowledged that most Nigerians prefer foreign made products. This has a very serious implication on the economy. However, a lot is being done in recent years to arouse the interest of Nigerian consumers in locally ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A ABSTRACT The bid to assess the television programme preference of youths in Nsit Ubium Local Government Area let to this research work. The research work probed into the frequency of and other reasons for viewership. It also found out whether academic level, gender (sex), occupation/vocation and age influence or affect the youth’s preference for television programmes which are categorized in... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	MARKETABILTY OF MADE IN NIGERIA TEXTILE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people broken into 36 states with Abuja as the capital. With this population and clothing being a basic need of life, it is evidently clear that Nigeria constitutes a very large market for clothing items – Textile Materials. The local textile needs is... Continue Reading » Item Type & Format: Project Material - Ms Word \| 122 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them to remain in global competitive environment. Marketing mix refers to the four major areas of decision making (4P‟s) in the marketing process that are blended and mixed to obtain the results desired by the organization to satisfy the needs and wants ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 53 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET... INTRODUCTION In his first Consumer address to the United States Congress in America in 1962, the then American President, J. F. Kennedy, spelt out four basic rights of the Consumer, they include: 1. The right to Safety 2. The right to be Informed 3. The right to Choose and 4. The right to be Heard Should all these rights of the Consumer be respected, the Consumer Seller relationship in a marketing... Continue Reading » Item Type & Format: Project Material - Ms Word \| 110 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	IMPACT OF BILBOARD ADVERTISING ON PRODUCT PROMOTION CHAPTER ONEINTRODUCTION1.1 Background of the Study:Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision is by a consumer on which brand and model to buy, or a marketer (producer) on the number, characteristics of the models to offer, as well as time of introduction of the new products. It is equally true whether the decision is by a marketer of physical... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA... CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultural production (NBS/CBN, 2006) and provides subsistence for 2/3 of Nigerians who are low income earners (Usman, 2006). While the Northern part of the country can guarantee the production of cereals such as Sorghum, Maize, millet, groundnut, cowpea an... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non personal or one way forms of communication conducted through paid media under clear sponsorship. The advertisers included not only commercial firms but museums, fund raiser and various social action orga... Continue Reading » Item Type & Format: Project Material - Ms Word \| 62 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE IMPACT OF THE CAPITAL MARKET ON THE PERFORMANCE OF THE AGRICULTURAL SECTOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Agricultural sector has been identified as one of the sectors that can help drive the Nigerian economy at this critical time that crude oil as a major source of revenue for the nation is falling at the international market. The present administration has reiterated that the nation must return to agriculture as it has become evident that oil ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 46 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE) CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC CHAPTER ONE 1.0 INTRODUCTION In the recent past, public relations was regarded as publicity, but currently publicity is regarded as one of the tools of public relation. This is because of the vital roles public relations is performing in the society now which among others involves a revaluation of public attitude identification of the policies and procedures of an organization or individual with r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	COVERAGE OF INFLUENCE OF TELEVISION COMMERCIAL ON FAMILY BUYING HABIT OF PEAK MILK IN UYO URBAN ABSTRACT This study aimed at giving insight to the influence of television commercial on family buying habit of peak milk in Uyo Urban metropolis. There are different types of television commercial such as; public announcements, goodwill messages etc. but, this study dealt with the aspect of advertisement as the dominant of other types of commercial. Careful empirical studies have shown that adver... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	ADVERTISING JINGLES AND SLOGANEEING CAMPAIGN ON CONSUMER BUYING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some action, (Allens, 2009p12). Most commonly, the desired results is to drive consumer behaviour with respect to a commercial offering. Adverti... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA CHAPTER ONE INTRODUCTION â€‹1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA Abstract This study was conducted to determine the effects of processing techniques and packaging materials on the quality of Suya meat. Materials and Methods. Grilling and roasting techniques were used to process lean beef meat each weighing 1.5 kg. After processing, the samples were packaged in four different materials, Glass jar, Aluminium foil, Cling film and Paper up to a period of seven days... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY CHAPTER ONE INTRODUCTION 1.1 Background of the Study The role of logistics and distribution system as a marketing function cannot be over emphasized. As a marketing function, logistics and distribution system aim at moving products from their point of inception to their point of consumption. To this end, managing logistics and distribution system according to Ogunsiji, (2010:96) is viewed as the p... Continue Reading » Item Type & Format: Project Material - Ms Word \| 139 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	THE IMPACT OF INTERNET MARKETING STRATEGY ON THE NIGERIAN ECONOMY CHAPTER ONE INTRODUCTION 1.1 Background of the Study Research in dividing information into packets and switching them from computer to computer began in the 1960s. The U.S department of Defense Advanced Research Projects Agency (ARPA) funded a research that created a packet switching network known as the ARPANET. ARPA also funded a research project that produced two satellite networks. In the 1970... Continue Reading » Item Type & Format: Project Material - Ms Word \| 107 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an attempt was made to review related literature which explains factors that used to sales promotions incr... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts (Veblen's, 1899). The term is often associated with criticisms of consumption starting with or, more recently by a movement called Enoughism (Huxley, 1932). Veblen's subject of examination was the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely acknowledged that most Nigerians prefer foreign made products. This has a very serious implication on the economy. However, a lot is being done in recent years to arouse the interest of Nigerian consumers in locally ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A ABSTRACT The bid to assess the television programme preference of youths in Nsit Ubium Local Government Area let to this research work. The research work probed into the frequency of and other reasons for viewership. It also found out whether academic level, gender (sex), occupation/vocation and age influence or affect the youth’s preference for television programmes which are categorized in... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	MARKETABILTY OF MADE IN NIGERIA TEXTILE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people broken into 36 states with Abuja as the capital. With this population and clothing being a basic need of life, it is evidently clear that Nigeria constitutes a very large market for clothing items – Textile Materials. The local textile needs is... Continue Reading » Item Type & Format: Project Material - Ms Word \| 122 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them to remain in global competitive environment. Marketing mix refers to the four major areas of decision making (4P‟s) in the marketing process that are blended and mixed to obtain the results desired by the organization to satisfy the needs and wants ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 53 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET... INTRODUCTION In his first Consumer address to the United States Congress in America in 1962, the then American President, J. F. Kennedy, spelt out four basic rights of the Consumer, they include: 1. The right to Safety 2. The right to be Informed 3. The right to Choose and 4. The right to be Heard Should all these rights of the Consumer be respected, the Consumer Seller relationship in a marketing... Continue Reading » Item Type & Format: Project Material - Ms Word \| 110 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	IMPACT OF BILBOARD ADVERTISING ON PRODUCT PROMOTION CHAPTER ONEINTRODUCTION1.1 Background of the Study:Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision is by a consumer on which brand and model to buy, or a marketer (producer) on the number, characteristics of the models to offer, as well as time of introduction of the new products. It is equally true whether the decision is by a marketer of physical... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA... CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultural production (NBS/CBN, 2006) and provides subsistence for 2/3 of Nigerians who are low income earners (Usman, 2006). While the Northern part of the country can guarantee the production of cereals such as Sorghum, Maize, millet, groundnut, cowpea an... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non personal or one way forms of communication conducted through paid media under clear sponsorship. The advertisers included not only commercial firms but museums, fund raiser and various social action orga... Continue Reading » Item Type & Format: Project Material - Ms Word \| 62 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE IMPACT OF THE CAPITAL MARKET ON THE PERFORMANCE OF THE AGRICULTURAL SECTOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Agricultural sector has been identified as one of the sectors that can help drive the Nigerian economy at this critical time that crude oil as a major source of revenue for the nation is falling at the international market. The present administration has reiterated that the nation must return to agriculture as it has become evident that oil ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 46 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE) CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Marketing Final Year Project Research Topics

Quick Project Topic Search

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC

COVERAGE OF INFLUENCE OF TELEVISION COMMERCIAL ON FAMILY BUYING HABIT OF PEAK MILK IN UYO URBAN

ADVERTISING JINGLES AND SLOGANEEING CAMPAIGN ON CONSUMER BUYING BEHAVIOR

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA

MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY

THE IMPACT OF INTERNET MARKETING STRATEGY ON THE NIGERIAN ECONOMY

IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA

THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE)

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A

MARKETABILTY OF MADE IN NIGERIA TEXTILE

THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET...

IMPACT OF BILBOARD ADVERTISING ON PRODUCT PROMOTION

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE IMPACT OF THE CAPITAL MARKET ON THE PERFORMANCE OF THE AGRICULTURAL SECTOR

CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)

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