Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	UNIVERSITY OF NIGERIA (ENUGU CAMPUS) SCHOOL OF POST GRADUATE STUDIES FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF MARKETING INTRODUCTION 1.1 Background of the Study Public Relations could be looked at from a variety of perspectives. The perspective that is emphasized at any point in time will reflect the orientations of the people involved and the uses they want to put it into. But in doing so, there are some universally accepted angles from which we can look at the issues at hand. To that extent, the British Institute... Continue Reading » Item Type & Format: Project Material - Ms Word \| 82 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	THE ROLE OF GOVERNMENT AND OPINION LEADERS (RURAL AREA) IN MANAGING COMMUNITY CONFLICT: (FROM-2001-2008) A CASE STUDY OF THE JOS, PLATEAU STATE CONFL... CHAPTER ONE INTRODUCTION 1.1 Background of the study Violent identity based inter communal conflicts are no longer new to Nigeria. Since the eighties Nigeria has witnessed an upsurge in the occurrences of such conflicts. Most of them have traditionally occurred in the north of Nigeria. From the early nineties, these outbursts also began to take place in the south of the Country. Jos, a city in the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 128 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The growth of competition, the raising of customers’ expectations and the similarity of basic products that are offered make physical distribution so important in determining the final demand for a product. As it becomes more difficult for companies in fast moving consumer goods (FMCG) sector, especially in soft drink industry, to compete ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 144 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta... Continue Reading » Item Type & Format: Project Material - Ms Word \| 43 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	SERVICE QUALITY AND CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF GLOBALCOM LTD, UYO. ABSTRACT This research is focused on the relationship between service quality and customer loyalty in Glo network Nigeria, Uyo. The population of this study comprised the entire population Uyo, Akwa Ibom State out of which a sample of 400 respondents was selected. The survey research design was used for the study and copies of structured questionnaire were administered on the sample. The major obj... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE” CHAPTER ONE INTRODUCTION 1.1 Background to the Study In any organization whether profit or nonprofit oriented the main purpose of that organization are to achieve its objectives. The objectives cannot be achieved in a vacuum without clearly setting strategies that the management could use in order to meet these objectives. Since marketing is concerned with managing profitable customer relationship... Continue Reading » Item Type & Format: Project Material - Ms Word \| 65 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privileg... Continue Reading » Item Type & Format: Project Material - Ms Word \| 75 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. CHAPTER ONE 1.0 ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY ABSTRACT The main thrust of this study is to evaluate effectiveness of innovative customers service as aid to increasing customer satisfaction in telecommunications industry. Specific objectives are: To dramatically improve customer satisfaction in telecommunication industries, To identify the loop holes associated with customer service as an aid to effective customer satisfaction. Data for this s... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS) Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in uyo local government area of akwa ibom state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product... Continue Reading » Item Type & Format: Project Material - Ms Word \| 111 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE IMPACT OF PRICING IN MARKETING OF COKE ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev... Continue Reading » Item Type & Format: Project Material - Ms Word \| 61 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep bu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study includ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 51 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can best be described as a “social process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and value with others” (Kotler,2000). Modern conceptions of marketing philosophy are usually traced back to the early part of the twentieth century. Many marketing the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC) BY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being placed on tec... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS) ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that televisio... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY {A CASE STUDY OF UNITED BANK FOR AFRICA UBA} ABSTRACT This project aims at focusing on the role of advertising of bank products on bank profitability, it was written primarily using United Bank for Africa as a case study. The project contains five chapters, the introduction of the topic which deals with Background of the study, statement of the problem, Research question, Limitation of the study and historical background of United Bank for A... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Pages:

Cannot find your topic?.. Search for the Project Topic now. It saves time and it is easy

Download Marketing Final Year Research Project Topics - Free Project Topics | Codemint and Research Materials. Get Complete Chapter 1-5 Project Materials and Research Topics for HND, BSc, MSc in Doc & PDF. Final Year Projects and Research Materials on CodeMint

Disclaimer: You can Browse, Read and Download any of the Marketing Project Topics and Research Materials published here for academic research purposes ONLY, such as guidelines, frameworks, related works or as references for your research work. We don't support any form of plagarism. For no reason should you copy word for word. You these research materials for commercial purposes. You are fully responsible for how you use any information found on this website.

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	UNIVERSITY OF NIGERIA (ENUGU CAMPUS) SCHOOL OF POST GRADUATE STUDIES FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF MARKETING INTRODUCTION 1.1 Background of the Study Public Relations could be looked at from a variety of perspectives. The perspective that is emphasized at any point in time will reflect the orientations of the people involved and the uses they want to put it into. But in doing so, there are some universally accepted angles from which we can look at the issues at hand. To that extent, the British Institute... Continue Reading » Item Type & Format: Project Material - Ms Word \| 82 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	THE ROLE OF GOVERNMENT AND OPINION LEADERS (RURAL AREA) IN MANAGING COMMUNITY CONFLICT: (FROM-2001-2008) A CASE STUDY OF THE JOS, PLATEAU STATE CONFL... CHAPTER ONE INTRODUCTION 1.1 Background of the study Violent identity based inter communal conflicts are no longer new to Nigeria. Since the eighties Nigeria has witnessed an upsurge in the occurrences of such conflicts. Most of them have traditionally occurred in the north of Nigeria. From the early nineties, these outbursts also began to take place in the south of the Country. Jos, a city in the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 128 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The growth of competition, the raising of customers’ expectations and the similarity of basic products that are offered make physical distribution so important in determining the final demand for a product. As it becomes more difficult for companies in fast moving consumer goods (FMCG) sector, especially in soft drink industry, to compete ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 144 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta... Continue Reading » Item Type & Format: Project Material - Ms Word \| 43 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	SERVICE QUALITY AND CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF GLOBALCOM LTD, UYO. ABSTRACT This research is focused on the relationship between service quality and customer loyalty in Glo network Nigeria, Uyo. The population of this study comprised the entire population Uyo, Akwa Ibom State out of which a sample of 400 respondents was selected. The survey research design was used for the study and copies of structured questionnaire were administered on the sample. The major obj... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE” CHAPTER ONE INTRODUCTION 1.1 Background to the Study In any organization whether profit or nonprofit oriented the main purpose of that organization are to achieve its objectives. The objectives cannot be achieved in a vacuum without clearly setting strategies that the management could use in order to meet these objectives. Since marketing is concerned with managing profitable customer relationship... Continue Reading » Item Type & Format: Project Material - Ms Word \| 65 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privileg... Continue Reading » Item Type & Format: Project Material - Ms Word \| 75 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. CHAPTER ONE 1.0 ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY ABSTRACT The main thrust of this study is to evaluate effectiveness of innovative customers service as aid to increasing customer satisfaction in telecommunications industry. Specific objectives are: To dramatically improve customer satisfaction in telecommunication industries, To identify the loop holes associated with customer service as an aid to effective customer satisfaction. Data for this s... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS) Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in uyo local government area of akwa ibom state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product... Continue Reading » Item Type & Format: Project Material - Ms Word \| 111 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE IMPACT OF PRICING IN MARKETING OF COKE ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev... Continue Reading » Item Type & Format: Project Material - Ms Word \| 61 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep bu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study includ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 51 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can best be described as a “social process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and value with others” (Kotler,2000). Modern conceptions of marketing philosophy are usually traced back to the early part of the twentieth century. Many marketing the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC) BY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being placed on tec... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS) ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that televisio... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY {A CASE STUDY OF UNITED BANK FOR AFRICA UBA} ABSTRACT This project aims at focusing on the role of advertising of bank products on bank profitability, it was written primarily using United Bank for Africa as a case study. The project contains five chapters, the introduction of the topic which deals with Background of the study, statement of the problem, Research question, Limitation of the study and historical background of United Bank for A... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Marketing Final Year Project Research Topics

Quick Project Topic Search

MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA

UNIVERSITY OF NIGERIA (ENUGU CAMPUS) SCHOOL OF POST GRADUATE STUDIES FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF MARKETING

THE ROLE OF GOVERNMENT AND OPINION LEADERS (RURAL AREA) IN MANAGING COMMUNITY CONFLICT: (FROM-2001-2008) A CASE STUDY OF THE JOS, PLATEAU STATE CONFL...

PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE

EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS

SERVICE QUALITY AND CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF GLOBALCOM LTD, UYO.

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE”

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA

EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY

IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS)

A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE

THE IMPACT OF PRICING IN MARKETING OF COKE

EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY

THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)

THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY {A CASE STUDY OF UNITED BANK FOR AFRICA UBA}

Cannot find your topic?.. Search for the Project Topic now. It saves time and it is easy

Quick Project Topic Search

Find Your Department Here