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The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu State University of Sciences and Technology (ESUT),Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the research, to which has already been done to ensure solid conclusion for the study.
A structural questionnaires was developed and administered by the researcher to respondents comprising of the students and staff/management of the institution, the data collected were from both primary and secondary sources and were duly analyzed and presented in a manner in which they could be easily be understood and applied y who so ever may be interested in the work and its finding.
From the analysis the following findings were made:
a) Public relations activities of ESUT had led to industrial harmony; the fact is that they lied not to have major strike that lasted for a long time.
b) Public relations activities of ESUT also to impact positively or student’s patronage of the institution based on the following recommendation on that.
c) Public relation activities of ESUT also led to impact positively on student’s patronage of the institution based on the above findings the researcher made the following recommendation on that.
d) ESUT public relations department should be well fenced to enable them acquire more sophisticated equipment to improve public relations activities.
e) ESUT should upgrade the quality of their services they provide by creating awareness so that people will no about them.
Public relations functions should be clearly defined to avoid confusion in the institution from this researcher its concluded that public relation is a potent tool for marking of goods and services. So ESUT must embrace it for the satisfaction of its numerous public.
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