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ABSTRACT
This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector. Primary and secondary data were obtained from relevant sources and chi-square test statistics was used to test the formulated Hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA
» CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. INFLUENCE OF CORPORATE RESTRUCTURING ON THE PERFORMANCE OF NIGERIAN BANKS
» CHAPTER ONE xi 1.1 BACKGROUND OF THE STUDY Corporate restructuring as a management concept refers to one of the long range planning techniques availab...Continue Reading »Item Type & Format: Project Material - Ms Word | 182 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can best be described as a “social process by which individuals and groups obtain...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION A man that starts a business with a well furnished office and competent staff is incomplete without customers to secure t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS USE SPEARMAN RANKING ORDER CORRELATION
» CHAPTER 1 INTRODUCTION 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive pr...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. USES AND IMPACT OF TOTAL QUALITY MANAGEMENT IN INCREASING CUSTOMERS SATISFACTION IN NIGERIAN ICTs INDUSTRY
» CHAPTER ONE 1.0 Introduction 1.1 Background of the study Success in our modern business world depends greatly on the right approach to manage a busine...Continue Reading »Item Type & Format: Project Material - Ms Word | 152 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. ASSESSING MARKETING COMMUNICATIONS TOOLS EFFECTIVENESS TO THE TELECOMMUNICATIONS INDUSTRY IN NIGERIA
» CHAPTER ONE INTRODUCTION Any investment has to bring some return for its investor, evaluating the effectiveness of a particular investment help organi...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. MARKETABILTY OF MADE IN NIGERIA TEXTILE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people ...Continue Reading »Item Type & Format: Project Material - Ms Word | 122 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT