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ABSTRACT
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA
» ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative fo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT
» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packa...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
» CHAPTER ONE INTRODUCTION ​1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is,...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. NEGOTIATION AS A TOOL FOR EFFECTIVE MATERIAL PRICING
» CHAPTER I: Introduction 1.1 Background of the Study One of the fundamental responsibilities of procurement function in an organization is source selec...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. Marketing Research As A Tool For Increased Profitability In Service Industry
» ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State a...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION
» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoug...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. AUTOMATED INTELLIGENT SYSTEM FOR ONLINE MARKET FORECASTS USING STATISTICAL MODEL
» CHAPTER ONE INTRODUCTION 1.0 INTRODUCTION Computers will remain an integral part of life; this is as a result of increasing number of areas where they...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
» CHAPTER ONE INTRODUCTION 1.1. Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomen...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT