- The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
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ABSTRACT
This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve its most important objecting which is profit. This project is going to be put into five chapter as follows: The chapter one of the project will give the background of the study definition, objective, scope of the study this same chapter will also contain the definition of major terms as regard impact of packaging on consumer product. Also the statement of the problem significant of the study and formulation of hypothesis. The chapter two will take care of introducing and other sub-headings, literature review. Chapter three deals with research methodology that will be adopted and we are going to use both primary and secondary data which means we will go to Okn Biscuit Offa Kwara State, as our case study, to collect information through personal interview and questionnaire prepared to shut out purpose. Chapter four–contain the data presentation and analysis, research question and interpretation and result/ conclusion that have being collected from our case study. Chapter five contain the conclusion, recommendation, summary of finding.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. APPRAISAL OF THE DISTRIBUTION SYSTEM OF MADE IN NIGERIAN PAINTS (A STUDY OF THREE SELECTED PAINTS MANUFACTURING COMPANIES IN ONITSHA)
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The distribution function is one of the marketing variables in the marketing mix. It is there...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of m...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. MEASUREMENT AND EFFECT OF ENVIRONMENTAL NOISE IN THE MARKET
» 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Noise is an environmental pollutant that is increasing very rapidly as a result of improvement in commercial,...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE ROLE OF MARKETING STRATEGY IN DETERMING CONSUMER PURCHASING BEHAVIOUR
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Of all business activities or functions, none is as interested in the consumer and his purchasing...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. NEW PRODUCT DEVELOPMENT AND MANAGEMENT AS SURVIVAL STRATEGIES FOR AN ORGANIZATION (A CASE STUDY OF 7UP, LAGOS IDDO PLANT)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In competitive market, the best and strongest firms sustain growth and maintain profitability ove...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF DE-UNITED FOODS INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We are in a very dynamic and complex world. The business environment is becoming sophisticated da...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The growth of competition, the raising of customers’ expectations and the similarity of bas...Continue Reading »Item Type & Format: Project Material - Ms Word | 144 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. The role of advertising in determining consumer behaviour and brand preference
» CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour....Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE ROLE OF GOVERNMENT AND OPINION LEADERS (RURAL AREA) IN MANAGING COMMUNITY CONFLICT: (FROM-2001-2008) A CASE STUDY OF THE JOS, PLATEAU STATE CONFL...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Violent identity based inter communal conflicts are no longer new to Nigeria. Since the eighties ...Continue Reading »Item Type & Format: Project Material - Ms Word | 128 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. impact of bilboard advertising on product promotion
» CHAPTER ONEINTRODUCTION1.1 Background of the Study:Advertising is one of the tools used for persuasive communication to target audience. Advertising i...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT