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ABSTRACT
One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it, rightly distribute it well and position it to best meet the needs of customer you must have wasted all the marketing skills if nobody knows you have those things. Your customers will only know through promotional activities.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. AUTOMATED INTELLIGENT SYSTEM FOR ONLINE MARKET FORECASTS USING STATISTICAL MODEL
» CHAPTER ONE INTRODUCTION 1.0 INTRODUCTION Computers will remain an integral part of life; this is as a result of increasing number of areas where they...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS
» Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...
» CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultu...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge ...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE INTERMEDIARIES IN IMO STATE
» ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in busin...Continue Reading »Item Type & Format: Project Material - Ms Word | 96 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION In the contemporary globalised world of business, with its attendant stiff competitions, effective customer care is unive...Continue Reading »Item Type & Format: Project Material - Ms Word | 91 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the truths of modern business is that there is almost nothing that your competitors can&rs...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. INFLUENCE OF WORD-OF-MOUTH COMMUNICATION ON CONSUMERS’ CHOICE OF SELECTED PRODUCTS IN SOUTHERN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globalization is real. The world now has bigger and complex market, and better communications. Or...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION A man that starts a business with a well furnished office and competent staff is incomplete without customers to secure t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
» Abstract This study examines the relationship between capital structure and market value of a company, it is motivated by a desire to explain debt (le...Continue Reading »Item Type & Format: Project Material - Ms Word | 94 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT