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ABSTRACT
The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the population samples and information generated were analysed using the percentage method, findings generated were used as the basis upon which recommendation are made.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. C...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
» CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can best be described as a “social process by which individuals and groups obtain...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS USE SPEARMAN RANKING ORDER CORRELATION
» CHAPTER 1 INTRODUCTION 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
» ABSTRACT This research work is titled “impact of Entrepreneurship skill on reduction of youth unemployment in Ebonyi State” The main objec...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIR
» ABSTRACTThe purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. EFFECT OF ENTREPRENEURSHIP MARKETING PRACTICE ON THE PERFORMANCE OF SMEs IN NIGERIA( A CASE STUDY OF LAGOS STATE)
» CHAPTER ONE INTRODUCTION Background of Study Ensuring long term organizational performance is a challenge in our present technology driven and competi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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9. AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial f...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. THE LIMITATIONS OF PUBLIC RELATIONS PRACTICE IN DEVELOPING COUNTRIES
» CHAPTER ONE GENERAL OVERVIEW 1.1 INTRODUCTION Development, with respect to countries can be examined from various perspectives, depending on the count...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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