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ABSTRACT
This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitation of the study, as well as the historical background of the case study Nigeria Bottling company (NBC) Plc, Asejire and also the definition of terms. Chapter two takes care of the literature review. Definition of advertising and its element. Chapter three consist of the research methodology, population of study and the sample size, the instrument used to collect data, the data treatment technique and the limitation of the methodology. Chapter four contained the actual research work. The data collected are analysed, interpreted and presented in this chapter. Chapter five gave a summary of discoveries and findings, conclusions arrived at. Recommendations are also given based on the findings of the researcher.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES (A CASE STUDY OF MICRO FINANCE BANK OKO)
» ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimat...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
» CHAPTER ONE 1.1. INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines whic...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. Perception and Social Influence of Electronic Media Advertising on Students (Case study of federal polytechnic, bida)
» ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Agriculture is a major sector of the Nigeria economy. From the nation's earliest days, Agricultur...Continue Reading »Item Type & Format: Project Material - Ms Word | 105 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing concept, according to Ngwuma (2006:18) is a customer oriented business approach. It art...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION
» ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communication...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. MARKETABILTY OF MADE IN NIGERIA TEXTILE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people ...Continue Reading »Item Type & Format: Project Material - Ms Word | 122 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT