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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
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ABSTRACT
The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.
Moreso, my special concern and interest is to reveal the purpose of advertising by retail business organization. In the first chapter of this project, a brief introduction was given on the topic and this contains the purpose of the study, significant of the study, scope of the study and the limitation of the study as well statement of the problem, definition of terms.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE ROLE OF GOVERNMENT AND OPINION LEADERS (RURAL AREA) IN MANAGING COMMUNITY CONFLICT: (FROM-2001-2008) A CASE STUDY OF THE JOS, PLATEAU STATE CONFL...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Violent identity based inter communal conflicts are no longer new to Nigeria. Since the eighties ...Continue Reading »Item Type & Format: Project Material - Ms Word | 128 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Nigerian Telecommunication industry has experienced exponential growth in the last ten years,...Continue Reading »Item Type & Format: Project Material - Ms Word | 122 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communication...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING (A CASE STUDY OF KONGA)
» Abstract The rapid changes in e commerce have changed the way businesses and customers consume, customize and distribute products and services. This r...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Taylor (1988:3) had it that, much of the industries worldwide still wants to believe in the credo...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and so...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET...
» INTRODUCTION In his first Consumer address to the United States Congress in America in 1962, the then American President, J. F. Kennedy, spelt out fou...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. (A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna)
» IMPACT OF MARKET SEGMENTATION AND THE PRODUCT POSITIONING IN A SERVICE INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The most striking concept in the modern m...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT