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Abstract
This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing knowledge and application by both the employers and employees. The study researcher used primary and secondary methods to generate the research data. Chi-square test statistics was employed to test the hypothesis. Among the findings were that internet marketing is one of the fastest methods of creating awareness and reaching tourism prospects around the world. This will in turn promote the generation of revenue for government and income for the individuals including huge profit volume. Again, it was discovered that internet marketing gives an organization competitive edge over other competitors, also an enhanced communication between customers and the organization. The researcher came up with the following recommendation, that tourism organizations should establish quality internet facilities and train all their employees to be internet compliance. Also, private investors should invest in internet facilities to train members of the public who are potential customers to the industry.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
» CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organiz...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing plays a dominant role in the successful management of business in the world of Drucker ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY (A CASE STUDY OF STUDY OF POWER HOLDING COMPANY OF NIGERIA,...
» ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importanc...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. INFLUENCE OF CORPORATE RESTRUCTURING ON THE PERFORMANCE OF NIGERIAN BANKS
» CHAPTER ONE xi 1.1 BACKGROUND OF THE STUDY Corporate restructuring as a management concept refers to one of the long range planning techniques availab...Continue Reading »Item Type & Format: Project Material - Ms Word | 182 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE EFFECT OF MARKET SEGMENTATION ON THE PERFORMANCE OF A FIRM
» (A CASE STUDY OF AIRTEL NIGERIA, IKOT EKPENE ROAD, UYO)CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Customers are the focal point of all mark...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMMUNITY DEVELOPMENT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Academics and practitioners have been striving to establish and agreed upon definitions of the co...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT