- The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,500
Get the complete project »
STATEMENT OF PROBLEM
Advertising, like other promotional techniques, informs,
persuades and reminds. It can change consumer’s beliefs, attitudes,
images, and behaviour. But for advertising to be effective on national
level, enormous expenditures are required.
Successful advertisements do not merely entertain, try to
persuade the audience to buy, this is where the problem lies. People
tend to have the notion that this persuasive quality of advertising has
social effect on its audience, especially on students because they are
still within the age of being influenced by the media. Hence, the
essence of this study is to take a critical look into the social
effects on Nigeria students having OSPOLY students as the population.
RESEARCH QUESTIONS
In a bid to research into the social effect of advertising on
Nigerian students, the following research question would be asked.
- To what extent has advertising impact positively on Nigerian students?
- Does advertising distort reality in Nigerian students?
- To what extent does the exposure of advertising causes anti-social behaviour.
- How has advertising by exposing Nigerian student to model product and services improved their life style?
- To What extent can advertising influence on Nigerian student be controlled?
PURPOSE OF THE STUDY
- The purpose of this study is not only toward identifying the social effect of advertising on Nigerian students, but also to find possible solution to which the bad effect could be controlled.
- It also examines how advertising can be used to change negative behaviour in Nigerian students. For example, reducing materialism in students; intake of alcohol, indecent dressing/behaviour, among others.
- The can as well help both the advertisers and the agency to monitor and regulate their advertisement contents.
SIGNIFICANCE OF THE STUDY
The importance of this work is that it will help researchers
carry similar study. It will also add to the wealth of knowledge on the
effect of advertising. This study will help to identify the social
effect of advertising on Nigerian students. Finally it will provide the
basis for state holders in planning advertising message
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE
» Abstract Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among students of Tertiary Institutions ir...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
2. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A mere mention of the hotel and catering busing will immediately call to our minds to travel indu...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
3. A CRITICAL STUDY ON THE HARZARDS OF INVESTIGATIVE JOURNALISM IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Investigative journalism is the reporting of research findings by journalism is the reporting res...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
4. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE (A case study of selected residents in Lagos Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now tha...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
5. ACADEMIC INDISCIPLINE AND FAILURE AMONG SECONDARY SCHOOL STUDENTS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE
» ABSTRACT This study investigated Academic Indiscipline and Failure among Secondary School Students. (A case study of some selected schools in Enugu Ea...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
6. EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA
» Abstract Breast cancer as a scourge has become a global issue and its threat has led to a growing consciousness among women who are potential victims....Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
7. THE ROLES OF MASS MEDIA IN ACHIEVING REBRANDING PROGRAMME OF PRESIDENT UMARU MUSA YAR’ADUA
» CHAPTER ONE BACKGROUND / INTRODUCTION TO THE STUDY The roles of Mass Media in our society cannot be over stressed; As rebranding programme of...Continue Reading »Item Type & Format: Project Material - Ms Word | 18 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
8. TO DETERMINE THE BROWN ENVELOPE SYNDROME AMONG NIGERIAN JOURNALISTS AND ITS EFFECT ON THE IMAGE OF NIGERIAN MASS MEDIA
» CHAPTER ONE 1.0 Introduction The place of the Nigerian mass media in building the Nigerian state cannot be overemphasized both in the military regime ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
9. ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF ORGANIZATIONS, CASE STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA, OGUTA TOWN
» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have con...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
10. INFORMATION TECHNOLOGY AND SERVICES DELIVERY (A CASE STUDY OF TERTIARY HOSPITAL IN RIVERS STATE)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Information technology (IT) is the application of computers and telecommunications equipment to s...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT