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ABSTRACT
The aim of this research is to determine the levels of participation in all the stages of the production of the radio programFlava. Health interventions are beginning to incorporate the use of audience participation in their research process although for some, participation is just a talk rather than a walk.The major objectives of this thesis are to assess participatory research in health interventions for effective communication and behaviour change; determine the extent to which the audience is involved in the research process of the radio programme Flava and establish how the participatory approach to research in the production of Flava can be used in radio programming. Flavatried to use participatory approaches in every aspect of production therefore thiswork attempts to look at how well the audience was involved and its corresponding effect in the overall output of the program. It also tried to find gaps in their research approaches and proffer solutions to the processes of health communication and research. The findings of this research imply that participation is key in any health intervention although it is hardly possible to involve all stakeholders in a community of a diverse nature. Young people who participate in any behaviour change intervention are more likely to change their behaviour rather than those who do not or who have no opportunity to participate.The recommendations revolve around empowerment of health communicators with expertise and skills to help them communicate better and more effectively.
CHAPTER ONE
GENERAL INTRODUCTION
1.0 Background to the Study
The concept of communication as an effective change tool for development has evolved over the last three decades. The conceptual framework for communication has since expanded considerably. The key elements of development communication for social change emphasise audience participation both as a social and an individual process (Baylis and Smith, 2001).
The end of World War II brought about drastic changes to economic systems around the world. The United States of America pushed for the creation of a group of governmental and non-governmental institutions tied innately to it in order to stop poverty, hunger and disease in the third world while fostering development and growth (Baylis and Smith, 2001). They further argued that the initial phase witnessed the dominant development paradigm based on the experiences of the industrial revolution in Europe and U.S.A and the emergence of a capital intensive technology era that are equated to economic growth. During this period, it was assumed that development could be achieved easily through transfer of western technology.
Development was thought to be triggered by the widescale diffusion and adoption of modern technologies. Such modernization was planned in the national capitals under the guidance and direction of experts broughtin from developed countries. Often, the people in the villages who are the “objects” of these plans would first learn that “development” was on the way when strangers from the city turnedup, frequently.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AUDIENCE PERCEPTION OF THE CREDIBILITY OF FOREIGN AND LOCAL NEWS ORGANIZATION
» Abstract People get most of their news from television news channels. Nigeria has the unique feature of having news channels in English and in regiona...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. PUBLIC PERCEPTION OF FEMINIST PORTRAYAL IN CONTEMPORARY ADVERTISING IN NIGERIA
» ABSTRACT The portrayal of the female in advertising has reached a sophisticated level in an age of mass media and modern technology. The study evaluat...Continue Reading »Item Type & Format: Project Material - Ms Word | 232 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. AN EVALUATION OF THE NIGERIAN COMMUNICATIONS COMMISSION (NCC) CONSUMER OUTREACH PROGRAMME (COP): A STUDY OF ABUJA MUNICIPAL AREA COUNCIL RESIDENTS
» ABSTRACT This study was conducted to evaluate the Nigerian Communications Commission (NCC) Consumer outreach programme (COP) among Abuja Municipal Are...Continue Reading »Item Type & Format: Project Material - Ms Word | 91 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. TELEVISION VIEWERSHIP HABITS AMONG RESIDENTS OF ESSIEN UDIM LOCAL GOVERNMENT AREA
» ABSTRACT Television for decades has constituted a major part of the media; television is clearly an essential medium. The study examined the residents...Continue Reading »Item Type & Format: Project Material - Ms Word | 47 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. The Social Media Perception and Usage among Students of Nigerian Universities
» Abstract The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. PUBLIC PERCEPTION OF MASS MEDIA AWARENESS ON CHILD TRAFFICKING
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Child trafficking or child abuse is one of the critical issues facing almost all societies of the wor...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. EFFECTS OF VIOLENT TELEVISION PROGRAMMES ON NIGERIAN YOUTHS
» ABSTRACT This study probes the impact which Violence TV Programme has on the cultural and behaviour of the Nigeria youths. It specifically tackles the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. RADIO AND PROMOTION OF CULTURE IN NIGERIA: (A STUDY OF “TUNA BAYA SHINE ROKO”, A PROGRAMME IN FRCN, KADUNA)
» CHAPTER ONE INTRODUCTION 1.0 Background to the study It is universally accepted that, radio is one of the most ubiquitous, the most effective and chea...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising according to Mccarthy (1984), is any paid from of non personal presentation of ideas,...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS
» ABSTRACT Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT