ABSTRACT

This study was set to determine broadcast contents and listeners' choice of programmes on select private radio stations in Uyo metropolis. It however used Planet and Comfort Fm as a case study. To achieve this, five objectives and research questions was drawn to guide the study. The survey method was used for the study. The population of this study were listeners in Uyo metropolis which according to the world Population review.com statistic (2018) was projected to be 436,606.  The sample size was 400 drawn from the Taro Yamane's formula. The research instrument used was the questionnaire while the Multistage sampling procedure and cluster sampling technique were used to access the respondents. A total of 400 copies of the questionnaire were administered out of this 381 copies formed the basis for analysis using simple percentage. The major findings of the study are that broadcast programmes aired on both stations influence listeners’ choice of programmes to a great extent, as this influence could be seen in both positive and negative aspect. The study discovered that Uyo residents listen to Planet Fm mostly. Also the programme listened to most on Planet Fm was Football Planet, while Sport Marathon had the highest listenership on Comfort Fm. These programmes were said to appealing as it gratifies the listeners needs.  Most respondents however, picked these programmes because of its contents and sound quality. It was recommended that programmmes that positively influenced listeners should be aired, while those with negative influence be reviewed. It also suggested that both stations should improve its delivery pattern, programme length, programme timing language usage and fluency of the presenter.  They should also work on programmes with low listeners so as to appeal listeners interest.

TABLE OF CONTENTS

Title Page        -           -           -           -           -           -           -           -           i

Declaration     -           -           -           -           -           -           -           -           ii

Certification    -           -           -           -           -           -           -           -           iii

Dedication       -           -           -           -           -           -           -           -           iv

Acknowledgements    -           -           -           -           -           -           -           v

Abstract          -           -           -           -           -           -           -           -           vi

Table of Contents       -           -           -           -           -           -           -           vii

List of Tables             -           -           -           -           -           -           -           x

List of Appendix         -           -           -           -           -           -           -           xi

 

CHAPTER ONE: INTRODUCTION

1.1    Background to the Study           -           -           -           -           -           1

1.2    Statement of the problem          -           -           -           -           -           8

1.3    Objectives of the study              -           -           -           -           -           9

1.4    Research questions        -           -           -           -           -           -           9

1.5    Significance of the study           -           -           -           -           -           10

1.6    Delimitation of the study           -           -           -           -           -           11

1.7    Limitations of the study             -           -           -           -           -           11

1.8     Operational Definition of Terms          -           -           -           -           12

CHAPTER TWO:  REVIEW OF RELATED LITERATURE

2.1      Review of Concepts     -           -           -           -           -           -           13

2.1.1   The Nature of Broadcasting     -           -           -           -           -           13

2.1.2    Concept of Radio        -           -           -           -           -           -           15

2.1.3    Radio Programmes / Programming    -           -           -           -           17

2.1.4    Types of. Radio Programmes  -           -           -           -           -           20

2.1.5     Sources of Programmes         -           -           -           -           -           26

2.1.6     Radio Listenership     -           -           -           -           -           -           28

2.1.7     Radio Programmes Preferences         -           -           -           -           30

2.1.8     Factors Influcing Listeners' choice of Radio Programmes    -           31

2.1.9     Planet Fm       -           -           -           -           -           -           -           33

2.1.10    Comfort Fm  -           -           -           -           -           -           -           34

2.2       Review of Opinions    -           -           -           -           -           -           35

2.2.1    Mass Media Contents and Broadcast Audience         -           -           35

2.2.2    Listening to Radio Programmes         -           -           -           -           37

2.3       Review of Studies       -           -           -           -           -           -           38

2.4       Theoretical Framework          -           -           -           -           -           42       

2.4.1    The Uses and Gratification Theory     -           -           -           -           42

2.4.2    Individual Difference Theory -           -           -           -           -           44

 

CHAPTER THREE: RESEARCH METHODOLOGY

3.1      Research Techniques   -           -           -           -           -           -           46

3.2     Population of the Study            -           -           -           -           -           47

3.3     Sample Size and Sampling Procedure  -           -           -           -           48

3.4     Description of Research Instrument     -           -           -           -           50

3.5      Validity of Research Instrument          -           -           -           -           50

3.6      Reliability of Research Instrument      -           -           -           -           50

3.7      Method of Data Collection      -           -           -           -           -           51

3.8      Method of Data Analysis         -           -           -           -           -           51

CHAPTER FOUR:   DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS

4.1.      Data Presentation and Analysis          -           -           -           -           52

4.2      Discussion of Findings            -           -           -           -           -           68

CHAPTER FIVE:     SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1       Summary of Findings -           -           -           -           -           -           76

5.2       Conclusion      -           -           -           -           -           -           -           81

5.3       Recommendations      -           -           -           -           -           -           82

5.4       Suggestion for Further Studies           -           -           -           -           83

References      -           -           -           -           -           -           -           84

Appendix        -           -           -           -           -           -           -           89

LIST OF TABLES

Table i:            Preferred Radio Station          -           -           -           -           52

Table ii:           Reason for Station Preference            -           -           -           53

Table iii:          Respondents Gratification from both Stations           -           54

Table iv:          Preferred Programmes on Planet Fm -           -           -           55

Table v:           Frequency of Respondents Exposure to

Programmes on Planet Fm     -           -           -           -           56

Table vi:          Aspect Respondents Like about the Programmes

they choose on Planet Fm                   -           -           -           57

Table vii:         Preferred Programmes on Comfort Fm          -           -           58

Table viii:        Frequency of Respondents Exposure to

Programmes on Comfort Fm -           -           -           -           59

Table ix:          Aspect Respondents Like about Programmes

on Comfort Fm           -           -           -           -           -           60

Table x:           Programme Influence on Listeners     -           -           -           60

Table xi:          Direction of Influence of the Programmes on Respondents   61

Table xii:         Reason for Programme Preference     -           -           -           61

Table xiii:        Respondents Opinion on Programme Satisfaction     -           62

Table xiv:        Areas of Respondents Satisfaction from

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