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ABSTRACT
Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the students. Students are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 students, studying in class 9th-12th, to know the impact of T.V. advertisement on their buying pattern. The results revealed that advertisements played a vital role in introducing a new product in the family list & making better choice during shopping. Majority of the respondents after watching an advertisement wanted to buy the new brand introduced in the market, they were disappointed when they were not allowed to buy products of their choice and were of the opinion that TV commercials helped them to make better choice during shopping. Students utilized their pocket money received every month for shopping. The main items purchased from the pocket money were- food, cosmetics, gifts and cards. They mostly went to shopping with parents .Students planned their shopping after discussion with family members. In purchase of food items, stationary, cosmetics and toiletries, students were influenced by TV commercials. In case of clothing they were guided by fashion, friends and boutiques. The respondents preferred to buy branded and standardized products which are more advertised on Television.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. ASSESSMENT OF MASS MEDIA ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
» CHAPTER ONE INTRODUCTON 1.1 Background of the study There is no limit to the study of media and society. Media and society as a subject covers a wide ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
» ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. INFLUENCE OF BIG BROTHER AFRICA TELEVISION REALITY SHOW ON YOUTHS: A STUDY OF AFE BABALOLA UNIVERSITY
» CHAPTER ONE INTRODUCTION 1.1Background of Study Since the beginning of the 21st century, reality TV has begun to monopolize both cable and broadcast p...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. INVESTIGATIVE JOURNALISM PRACTICES AND PROBLEMS IN NIGERIA
» Abstract The practice of investigative journalism in Nigerian is facing several problems which pose great threat to the benefits that accrue from this...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. AN ANALYSIS OF MEDIA COVERAGE OF THE 2012 DANA AIR CRISIS
» ABSTRACT This study was carried out to assess the level of newspapers reportage of the 2012 Dana Aviation Crisis. Consequently, the research investiga...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. PRESS FREEDOM IN NIGERIA (A CASE STUDY OF GOODLUCK JONATHAN’S REGIME)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Journalism is one social institution that requires freedom to effectively function in society. It...Continue Reading »Item Type & Format: Project Material - Ms Word | 42 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. IMPACT OF AIT PROGRAMME “HERO’S OF OUR TIME” ON WOMEN EMANCIPATION
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes s...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. PROBLEMS AND PROSPECT OF ONLINE INVESTIGATIVE JOURNALISM IN MASS MEDIA
» CHAPTER ONE 1.0 INTRODUCTION Investigative journalism was described in many ways throughout the afternoon: as “uncovering the hidden”; &ld...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. CRITICAL APPRAISAL OF THE ROLE OF NATIONAL BROADCASTING COMMISSION (NBC) IN CONTROLLING THE PERFORMANCE OF BROADCAST INDUSTRY IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The human society we live in is that of law and ethics, control and regulations. In essence there...Continue Reading »Item Type & Format: Project Material - Ms Word | 59 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE
» ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate ...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT