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Abstract
The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards packaging of phone in programme which will serve as a means of audiences’ participation as this will encourage listeners to participate fully.
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Communication has always been in existence even before the name communication was
attach to it. Communication can come through different forms, either as Non-verbal communication or verbal communication. In any way it comes as, it is the dissemination of information, ideas, feelings, emotions, thoughts within oneself or from one person to another.
Thus, communication is the activity of conveying information through the exchange of ideas, feelings, intentions. attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behaviour and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants ( machines, organisms or their parts). Communication requires a sender, a message, a medium and a recipient, although the receiver those not have to be present or aware of the senders intention to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the senders message.
Communication as an academic discipline, sometimes called “communicology” relates to all the ways we communicate, so it embraces a large body of study and knowledge. Although, there is such a thing as one-way communication, communication can better be described as a two way process in which it is an exchange of ideas towards a mutually accepted goals or directions.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA
» ABSTRACT The deregulation of the broadcast media in 1992 democratised the media space and led to the establishment of the National Broadcasting Commis...Continue Reading »Item Type & Format: Project Material - Ms Word | 153 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS. A STUDY OF ESSENCE INTERNATIONAL SECONDARY SCHOOL, KADUNA
» CHAPTER ONE: INTRODUCTION 1.0 BACKGROUND TO THE STUDY The internet is a global system of interconnected computers that uses the standard internet prot...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication by definition is a two way process. It is an international experience between a com...Continue Reading »Item Type & Format: Project Material - Ms Word | 31 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR (A STUDY OF ABIA STATE TELEVISION COMMERCIAL OF MILO BEVERAGE, ON ISIAMA AFARA COMMUNITY IN UMUAHIA N...
» TABLE OF CONTENTTitle Page … … .. .. … .. .. … .. … .. .. iDeclaration… … .. .. … .. .. … .. … .. .. iiCertification Page… … ....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ON THE ECONOMIC DEVELOPMENT OF ENUGU METROPOLIS
» TABLE OF CONTENTSTitle page iDeclaration iiCertification iiiDedication ivAcknowledgement vTable of contents viList of Tables viiiAbstract ixCHAPTER ON...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ZEE WORLD SOAP OPERA AND THE CULTURAL VALUES OF YOUTHS IN UYO METROPOLIS.
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Issues involving the influence of Zee World Soap Opera on the cultural values of youths in Uyo me...Continue Reading »Item Type & Format: Project Material - Ms Word | 59 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA
» ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the you...Continue Reading »Item Type & Format: Project Material - Ms Word | 139 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA
» ABSTRACT This research is on “Factors Affecting the Quality of Family Forum A Programme of Anambra Broadcasting Service, Awka”. The desire...Continue Reading »Item Type & Format: Project Material - Ms Word | 128 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA
» ABSTRACT Since the first case of HIV and AIDS in Nigeria, and the epidemics continually evolved with, Nigeria having a pathetic situation of fluctuati...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. EFFECT OF NEW MEDIA TECHNOLOGY ON NEWSPAPER PRODUCTION AND CIRCULATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The latest trends in media technologies have changed the entire system of newspaper production an...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT