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The objective of any advertiser is not only to communicate messages about his products/services to the target audience but also to receive favorable response. The realization of this objective will depend primarily on the preference of the audience, their types of programmes and the view patronage level. Advertiser is ready to invest on any medium that reaches a wider audience. Viewers of television programmes constitute a major asset to the media. Media houses recognize this fact and try to design programmes that will appeal to them. It is true that the programmes they listen to or watch does not attract any direct payment. It is also true to say that they are expected to pay for the programmes eventually by purchasing the goods and services advertised in commercial messages. The advertiser are aware of this basic fact and the audience are only willing to buy air time from TV stations that offer popular programmes which will guarantee wider exposure of their commercial messages. This expectation demands that television programme makers should devise and produce programmes that will attract viewers and transmit same through technically efficient stations. The higher the viewer ratio, the more prepared the advertisers will be to sponsor TV programmes, and patronize TV Stations.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. PRINT MEDIA COVERAGE OF RURAL DEVELOPMENT PROJECT IN AKWA IBOM STATE: A COMPARATIVE STUDY OF THE PUNCH AND PIONEER NEWSPAPER
» ABSTRACT The study was undertaken on print media coverage on rural development project in Akwa Ibom State was conceived by the author. The study which...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU STATE
» TABLE OF CONTENTSTitle page iDeclaration iiCertification Page iiiDedication ivAcknowledgements vTable of contents viList of Tables viiiAbstract ixCHAP...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE USE OF PRINT MEDIA AS TOOL FOR PUBLICRELATION PRACTICE (A CASE STUDY OF INTERNATIONAL BREWERIES PLC, ILESA)
» ABSTRACT The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically exami...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. AN APPRAISAL OF THE ROLE OF TELEVISION IN THE PROMOTION OF ENVIRONMENTAL HEALTH IN RIVERS STATE
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. IMPACT OF PRINT MEDIA IN SPORTS DEVELOPMENT IN NIGERIA (Sun Newspaper as a Case Study)
» ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun Newspaper ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication by definition is a two way process. It is an international experience between a com...Continue Reading »Item Type & Format: Project Material - Ms Word | 31 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. CONFLICT REPORTING IN NIGERIA [A CASE STUDY OF PUNCH NEWSPAPER REPORTING JOS CRISIS]
» ABSTRACT This research work dwells specially and elaborately on conflict reporting in Nigeria. Nigeria being a heterogeneous society cannot avoid cert...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY...
» ABSTRACT Studies have shown that the burden of non communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Ade...Continue Reading »Item Type & Format: Project Material - Ms Word | 174 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN KOGI STATE (A case study of Kogi State Polytechnic, Lokoja)
» Abstract The study examined television as an instrument of Educational Advancement in Kogi State using Kogi State Polytechnic, Lokoja as a case study....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT