Mass Communication Final Year Project Research Topics

Mass Communication Project Topic: To begin an undergraduate project in mass communication, you must have selectively picked two or more mass communication project topics of which one of the project topics must make it for the final year project research. It is very true that mass communication project topics can be universal since no nation of the world can do without the mass media, but that could also mean that that there are many project topics to research about. Mass communication project topics are limitless because there many fields in the mass communication field including advertising, public relations, international communication, broadcasting, journalism, photo journalism and lots more. Besides, the world has lost count of the many development that came out of research thereby paving ways for further under-level researches like the undergraduate projects in mass communication.

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LIST OF MASS COMMUNICATION PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE ROLE OF MASS MEDIA IN EDUCATIONAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF NTA ENUGU)

CHAPTER ONE 1.0 INTRODUCTION Mass media has assumed a very important position in the educational development in Nigeria. This accounts for the introduction of the universal free primary Education UPE in 1996 and the establishment of new primary, secondary and post secondary school over the country. The word Education could be defined in various ways. In a very broad sense, education could be defin... Continue Reading »

Item Type & Format: Project Material - Ms Word |  57 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

2

RADIO AND PROMOTION OF CULTURE IN NIGERIA: (A STUDY OF “TUNA BAYA SHINE ROKO”, A PROGRAMME IN FRCN, KADUNA)

CHAPTER ONE INTRODUCTION 1.0 Background to the study It is universally accepted that, radio is one of the most ubiquitous, the most effective and cheapest medium of communication available to man. Today, it provides the opportunity to send information widely across the globe. Radio wills a lot of power in the promotion of culture in any society that is developed or developing. Because is radio rel... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

3

AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN THE FIGHT AGAINST INFANT MORTALITY IN KADUNA STATE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Effective communication is only possible where the correct message is disseminated to the right audience at the right time through the right channels. The importance of radio broadcasting is growing from strength to strength because it is a tool of mobilizing, sensitizing, educating, informing and entertaining the mass of its listening audience ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  94 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

4

ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS

ABSTRACT This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify the channels that consumers receive Close up and Maclean toothpaste advert, to determine the influence of advertisi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  109 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

5

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others” [Rogers and Cartano, 1962: p435] in study of opinion leaders, there are two relevant parties — The opinion seeker or the recipient who seek advice or information and the opinion source or the leaders who give advice or information [Flynn ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  41 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

6

THE RISE OF CITIZEN JOURNALISM IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The concept of citizen journalism has been variously called "public", "participatory", "democratic", "guerrilla’ or "street" journalism.” Bowman and Willis (2003) define this brand of journalism as “the act of a citizen, or group of citizens, playing an active role in the process of collecting, reporting, analyzing and dissemin... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

7

ROLE OF PUBLIC RELATIONS IN NON COMMERCIAL ORGANIZATION (A CASE STUDY OF GUIDANCE COMMUNITY DEVELOPMENT FOUNDATION)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study For many non commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non commercial organizations know their programmes, the communities they serve, and are knowledgeable about the organization’... Continue Reading »

Item Type & Format: Project Material - Ms Word |  37 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

8

ADVERTISING AND CONSUMER EDUCATION (A STUDY OF VIEWERS OF SELECT COMMERCIALS IN ORON METROPOLIS)

ABSTRACT The study set out to examine the role advertisement in educating the consumers with viewers of select commercials as a case study. For effective analysis the study sought consumers reaction whether advertising really educated consumers of goods and services in Oron urban; and whether there were others factors that contributed to the consumers education other than advertising. The method u... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

9

NEWS GATHERING AND REPORTING IN DIGITAL AGE: PROSPECTS AND CHALLENGES FOR NTA, KSTV AND DITV REPORTERS

ABSTRACT The study, x rayed the digital facilities available to NTA, KSTV and DITV News crew. The digital age along with changing technology, from the analogue system which had a slow pace and often times cumbersome process of gathering and disseminating news and has limited audience reach, has to large extent open up communication opportunities for media organisations (Broadcast) to provide seaml... Continue Reading »

Item Type & Format: Project Material - Ms Word |  108 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

10

USES OF TRADITIONAL COMMUNICATION MEDIA IDUNG PROJECT

CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Traditional communication is regarded here as the products of the interplay between a traditional community’s customs and conflicts, harmony and strife, cultural convergences and divergences, culture specifics tangibles, interpersonal relations, symbols and codes and moral traditions which include mythology, oral literature (poetry, story ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

11

THE EFFECT OF SOCIAL MEDIA ON PRACTICE OF PUBLIC RELATION

CHAPTER ONE INTRODUCTION 1.1 Background of the study Although social networks, corporate websites, chat rooms, email customer response facilities and electronic news release distribution are now viewed as standard aspects of public relations practice (Galloway, 2005) many public relations practitioners are struggling with the impact of new media, and especially the Internet. Research has shown tha... Continue Reading »

Item Type & Format: Project Material - Ms Word |  64 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

12

THE INFLUENCE OF SOCIAL NETWORKING ON STUDENT ASSOCIATIONS’ ELECTIONEERING CAMPAIGN, A STUDY OF THEATRE AND PERFORMING ARTS STUDENTS ASSOCIATION ...

ABSTRACT This study is focused on examining the potentials of the social media in fostering democratic/participatory culture in students electioneering campaign amongst Theatre and Performing Arts Student Association (TAPASA) A.B.U. Zaria Over the years different attempts at participatory processes have been employed by practitioners to empower communities with the ability to be part of decision m... Continue Reading »

Item Type & Format: Project Material - Ms Word |  86 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

13

AN EVALUATION OF THE IMPACT OF CAMPUS JOURNALISM IN THE NIGERIAN POLYTECHNICS

CHAPTER ONE INTRODUCTION 1.1 Background of the study Campus journalism is journalism carried out by students of tertiary institutions on subjects relating to campus, published in publications generally only intended for campus. Usually these publications are available free of charge to the public and run by students and a faculty adviser. The Campus Press play a very role in representing the voice... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

14

THE ROLE OF BROADCAST JOURNALISM IN NIGERIA (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY (NTA LAGOS)

ABSTRACT The research work to look on The Role of Broadcast Journalism in Nigeria with particular reference to Nigerian Television Authority (NTA), Lagos. It is mainly carried out to have knowledge of broadcast journalism deals with news writing and presentation in the electronic medium. It poses a Herculean task for a journalist A broadcast journalist must be aware of just about everything that i... Continue Reading »

Item Type & Format: Project Material - Ms Word |  31 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

15

THE APPLICATION OF EXCELLENCE THEORY IN PUBLIC RELATIONS PRACTICE IN KADUNA POLYTECHNIC

ABSTRACT This study investigates how excellence theory is being applied in the public relations practice of Kaduna polytechnic. Excellence theory is a theory that specifies how public relations practice makes institutions to be more effective in organization and management for optimum productivity. The study employs both qualitative and quantitative assessment of the application of excellence theo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  105 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

16

IMPACT OF PRINT MEDIA AS INDICES OF SPORTS DEVELOPMENT IN NIGERIA (A CASE STUDY OF SUN NEWSPAPER)

ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun Newspaper as a case study. The purposive and random sampling techniques were adopted in selecting four hundred and eighty (150) respondents made up of sports journalists and stakeholders in the sports industry, descriptive research design with a self structure... Continue Reading »

Item Type & Format: Project Material - Ms Word |  26 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

17

MASS MEDIA AS AN INSTRUMENT OF ECONOMY DEVELOPMENT

(A CASE STUDY OF OSUN STATE BROADCASTING SERVICE) ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genu... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

18

IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact of Advertisement can never be over emphasized. Over the years, various forms of advert have been used to achieve one desired result or the other. The question that lies unanswered is what are the impact of Advertisement to the society? Most especially on consumer product. The advertiser of these numerous consumer products, why do they... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

19

INFLUENCE OF OWNERSHIP IN RADIO NEWS COVERAGE (A STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU)

TABLE OF CONTENTSDeclaration iiCertificate iiiDedication ivAcknowledgment vTable of contents viList of tables ixAbstract xCHAPTER ONEINTRODUCTION1.1 background of the study 11.2 statement of the problem 61.3 Objective of the study 71.4 Research question 81.5 Research hypothesis 81.6 Significant of the study 91.7 Operational definition of term 9CHAPTER TWOLITERATURE REVIEW2.1 Sources of literature ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

20

OWNERSHIP INFLUENCE AND CHALLENGES OF MEDIA ESTABLISHMENT IN EFFECTIVE DISSEMINATION OF NEWS INFORMATION

ABSTRACT This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to revaluate to types of the media that is, government owned media like NTA Awka Zonal station with a view to recommending a more effective ownership. That is the ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  51 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

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