Prime time advertisement is the block of broadcast programming taking place during the middle of the evening for television programming. The term prime time is often defined in terms of a fixed time period such as in the evenings. Advertising is a non-personal way of passing messages of the products and services of an identified sponsor for the purpose of reminding, persuading and informing the prospects to make purchase. In today’s society, prime time advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. The field of prime time advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and while these purposes are distinguishable both very often are simultaneously present. Prime time Advertising is not the same as marketing or public relations in many cases, though; it is a technique or instrument employed by one or both of these.

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