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Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a set of television and view Milo advertisement. The research is anchored on two theories which are perception theory and cultivation theory. The research recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverage should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE PERCEPTION OF CHIEF EXECUTIVE OFFICERS OF SELECT ORGANISATIONS ON THE APPLICATION OF PUBLIC RELATIONS IN MANAGEMENT
» Abstract The study investigated the perception of Chief Executive Officers on the application of Public Relations in management. The population of the...Continue Reading »Item Type & Format: Project Material - Ms Word | 63 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. IMPACT OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM IN NIGERIA – A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The impact of radio and television campaign on cultism in Nigerian cannot be undermined. Instead,...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. WOMEN’S EDUCATION AND DEVELOPMENT IN NIGERIA: A CONTENT ANALYSIS OF NUSSBAUM’S CAPABILITY APPROACH APPLIED TO WOMEN’S EMPOWERMENT (2010-2017)
» Abstract Irrespective of the several platforms and advocacy groups that have promoted women’s empowerment since the post colonial days, Nigerian...Continue Reading »Item Type & Format: Project Material - Ms Word | 243 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING; A CASE STUDY OF TELL MAGAZINE
» CHAPTER ONE INTRODUCTION 1.1 Background of the study People are exposed to a tremendous amount of commercial or non commercial information every day. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. PRINT MEDIA COVERAGE OF RURAL DEVELOPMENT PROJECT IN AKWA IBOM STATE: A COMPARATIVE STUDY OF THE PUNCH AND PIONEER NEWSPAPER
» ABSTRACT The study was undertaken on print media coverage on rural development project in Akwa Ibom State was conceived by the author. The study which...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE REFLECTIONS OF MODERNIZATION IN THE NIGERIAN MEDIA: A CASE STUDY OF HIGHLAND FM JOS PLATEAU STATE
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The broadcasting industry in Nigeria has come a long way from a humble beginning in 1959 and grow...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE IMPACTS OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
» ABSTRACTThe problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. TELEVISION ADVERTISING AND UNIUYO UNDERGRADUATE STUDENTS PURCHASING PREFERENCE FOR INDOMIE NOODLES
» ABSTRACT The study investigated Television Advertising and Uniuyo Undergraduate Students Purchasing Preference for Indomie Noodles. Two hundred and fi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT: A CASE STUDY ON AKBC
» ABSTRACT In several quarters, there have been allegation making rounds, that state governments use their state Broadcast media as propaganda machinery...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. TRADITIONAL MEDIA AND POLITICAL MOBILISATION DURING NIGERIA’S 2011 ELECTIONS IN BENUE STATE
» ABSTRACT The study; “Traditional media and political mobilization During Nigeria’s 2011 Elections” concerned with the influence of t...Continue Reading »Item Type & Format: Project Material - Ms Word | 181 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT