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Advertising in Nigeria and Maiduguri in particular has to be done with a lot of care, due to the heterogeneous nature of the country. Differences in religion, culture, and ethnicity have made advertisers to carefully choose their advertisement content. Maiduguri also has its own complexities ranging from religion; different ethnic groups, settlers as well as foreigners live in the city, because Borno State borders three different countries. This differences must be put into consideration when studying their attitude towards the kind of advertisement that can appeal to them and the way they feel when commercial breaks is been broadcast. The city lacks sufficient factories and industries as well as advertising agencies, thus, there advertisements standard and quality cannot be compared to the ones produced by advertising agencies because they are done locally in the television station’s marketing department or staff of the organization who are not specialist in producing advertisement. Advertisement made or produced from other bigger cities or countries by advance advertising agencies appear to be more appealing. Advertising agencies render the services of advertisement production and placement, a service which is not common in Maiduguri. Advertising agencies usually take their time to produce advertisement to meet the taste of their clients. The marketing departments of the television stations in the state create jingles and less complex advisement for their clientele. The major factor that most advertisers in the state usually bear in mind is the culture and religion of the people as they seek to advertise product that are acceptable to the people. The country’s regulatory agencies with respect to advertising are also expected to review the content of every advertisement copy via the standard hitherto set.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE (A CASE STUDY OF NIGERIAN TRIBUNE NEWSPAPER LTD., IBADAN).
» CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The history of advertising can be traced to Egypt, where availability of products where local, th...Continue Reading »Item Type & Format: Project Material - Ms Word | 45 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. CRITICAL APPRAISAL OF THE ROLE OF NATIONAL BROADCASTING COMMISSION (NBC) IN CONTROLLING THE PERFORMANCE OF BROADCAST INDUSTRY IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The human society we live in is that of law and ethics, control and regulations. In essence there...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. IMPACT OF PRINT MEDIA INSPORTS DEVELOPMENT IN NIGERIA (Sun Newspaper as a Case Study)
» ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun N...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE USE OF GSM AS A MEDIUM FOR LEARNING: A STUDY OF ABU STUDENTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The world is fast becoming a global village and a necessary tool for the process of communication...Continue Reading »Item Type & Format: Project Material - Ms Word | 45 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. ETHICAL CHALLENGES IN JOURNALISM PRACTICE IN SOUTH-SOUTH NIGERIA: A CASE STUDY OF EBONYI STATE
» ABSTRACT The journalism profession has great impact on the individuals and society at large, hence it is expected that its ethical principles be adher...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE ROLE OF TELEVISION IN ELECTORAL EDUCATION ON NIGERIA (CASE STUDY IF NTA)
» 1.1 INTRODUCTION: Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average ...Continue Reading »Item Type & Format: Project Material - Ms Word | 32 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. INFORMATION TECHNOLOGY AND SERVICES DELIVERY (A CASE STUDY OF TERTIARY HOSPITAL IN RIVERS STATE)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Information technology (IT) is the application of computers and telecommunications equipment to s...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. NEWSPAPER COVERAGE OF VIOLENCE IN NIGERIA
» ABSTRACT The purpose of this study is to examine the influence of newspaper structure and direction on the coverage of the Niger Delta Crises by newsp...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE
» TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION IV ACKNOWLEDGMENT V ABSTRACT VI TABLE OF CONTENT VII CHAPTER ONE INTRODUCTION 1.1 THE HIST...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. IMPACT OF THE INTERNET ON NEWS MEDIA PROFESSIONALISM, MINDSETS AND BUZZWORDS
» ABSTRACT It has been said that the modern world is living in an Information Age where among others information and communication technologies take cen...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT