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ABSTRACT
The effect of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public.The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTS OF VIOLENT MOVIES ON ADOLESCENT-S IN TWO SENIOR SECONDARY SCHOOLS IN ZARIA.
» ABSTRACT Watching movies has become a common phenomenon among adolescents due to the technological advancement of media tools which are easily accessi...Continue Reading »Item Type & Format: Project Material - Ms Word | 167 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS: A STUDY OF DELTA SOAP TV ADVERTISEMENT
» It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using di...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. IMPACT OF AIT PROGRAMME “HERO’S OF OUR TIME” ON WOMEN EMANCIPATION
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes s...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE INFLUENCE OF SOCIAL ENVIRONMENT ON MEDIA ETHICS AMONGST JOURNALIST IN UYO METROPOLIS
» ABSTRACT This study sought to find out the influence of social environment on media ethics amongst journalist in Uyo metropolis. The objectives of the...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA
» ABSTRACT This study examine the role and contributions of the modern information and communication technologies on radio broadcasting. Where splash FM...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE (A CASE STUDY OF INTERNATIONAL BREWERIES PLC, ILESA)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS. A STUDY OF ESSENCE INTERNATIONAL SECONDARY SCHOOL, KADUNA
» CHAPTER ONE: INTRODUCTION 1.0 BACKGROUND TO THE STUDY The internet is a global system of interconnected computers that uses the standard internet prot...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA
» Abstract Breast cancer as a scourge has become a global issue and its threat has led to a growing consciousness among women who are potential victims....Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact of Advertisement can never be over emphasized. Over the years, various forms of advert...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. IMPACT OF PRINT MEDIA INSPORTS DEVELOPMENT IN NIGERIA (Sun Newspaper as a Case Study)
» ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun N...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT