The evolution of Internet-based social media has made it possible for an individual and organization to advertise and communicate with people all over the world about product or service. Social media has been around for a very long time. Social Media is a system of communication and interaction. It is a platform which enable people create, share or exchange information and ideas in virtual communities and networks. Social media differ from traditional media in different ways such as the quality, reach, frequency, accessibility, usability, immediacy and performance (Ogbonnaya, 2013). Social media technologies take on many different forms including magazines, internet forum, weblogs, social blogs, social networking, pictures, video and social bookmarking. Social media marketing in terms of it use for advertisement help gains attention or website traffic through social media sites. It usually creates content that attracts attention and encourages readers to share it with their social networks (Ngozi and Mustapha, 2014).  It brings about opportunity for marketers to get direct feedback from consumers and has the ability to customize individual messages. Hence, making it very vital to assess the influence social media advertisement has on users.

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