In the 21st century societies, the availability of information is imperative to better decision making by every reasoning citizen. The news media platforms such as television and radio make information available to the public. Although it would be believed that any mass communication medium or channel exist for its immediate audience first and the distant audience at large, it could however be doubtfully believed the possibility of the media audience to ignore the immediate (local) news media and go for the distant (foreign) ones as a result of preference which perhaps could be heighten by contents and news reportage of these media, (Obot, 2013). Most Nigerian media scholars have argued that the Nigeria news media wield such enormous powers and call for highest standard in news reportage and programmes presentation, nevertheless the growth of the media in Nigeria, as suggested by Omenugha and Orji, (2013, p29) has not been without challenges.

A close observation creates an illusion that average Nigerians enjoy and tune to foreign channels and stations on their television and radio sets. Inspite of the fact that the news media industry in Nigeria has so expanded in that radio and television stations presently in operations are now in good number and are spread all over the country. These media stations dwell in feeding the public with the daily occurrences in form of news, views, public announcement, features, documentaries, programmes, etc. other services of these news media to its audience are education and entertainment. Irrespective of this, this study focused on Nigerian media and foreign news media, an assessment of Nigeria media audience preference.

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