- The Complete Research Material is averagely 56 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
ABSTRACT
The study was carried out in six Universities in the North East Nigeria. The study was a descriptive survey design and involved a population of 218 female lecturers drawn from six Universities in the North East Nigeria. No sample was drawn for the study as the entire population of 218 was surveyed. The instrument for data collection was face validated by three experts, two from the department of vocational teacher education, University of Nigeria Nsukka and one from the department of technology education Abubakar Tafawa Balewa University Bauchi. The instrument was tested for reliability using the Cronbach Alpha formula and obtained a coefficient of 0.82, 0.81,0.81,0.80,0.81 and 0.82 with the overall reliability coefficient of 0.89. The research questions were answered using Mean while the Null hypotheses were tested using t-test and ANOVA at 0.05 level of significance. The major findings were that low price goods, small size goods, colourful goods, low weight goods, portable goods and branded goods constitute to a high extent, determinants of female lecturers’ impulse buying. It was therefore recommended, among others, that retailers should utilize the findings of the study to develop better strategies to attract significant share of consumers’ impulse purchases. It was also recommended that advertising agents or practitioners should utilize the findings of this study as the focal point in both advertising campaign and production of advertisement materials. Furthermore, it was recommended that impulse buying should be regarded as a recognized marketing concept and normal buying behaviour widely practiced world wide.
CHAPTER ONE
INTRODUCTION
Background of the Study
Impulse buying is a habit which every consumer often displays in his or her daily buying experiences. Although, Consumers hesitate to associate with impulse buying attitude, they hardly adhere strictly to the original buying plan which had earlier been articulated before visiting the retail stores, and this reflects impulse buying habit. Engel and Blackwell (2002) described impulse buying as a buying action undertaken without a careful buying plan previously having been articulated or formed prior to entering the retail store. Also, Bateman and Holmes (2005) defined impulse buying as a sudden strong wish or need to buy something without thinking about it carefully. In the same vein, Phillips and Bradshaw (2002) affirmed that impulse buying is a sudden strong wish or need to buy something without planning or thinking about it carefully or comparing such goods with similar or related goods with a view to making a better purchasing choice.
Impulse buying also paints a scenario which de-emphasizes the fixed
plan of items to be purchased prior to visiting the retail store on the
argument that store environment could provide a better purchase
stimulation. Cobb and Hoyer (2006) affirmed this assertion by positing
that shopping is much easier with products highly visible and store
environment acting as prompt lists, allowing consumers to defer decision
making until they are in-store. Also, Dittmer (2008) noted that
consumers’ intent to purchase is far from fixed and can continue to be
modified right up to the point of purchase.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR VOCATIONAL EDUCATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. POOR ATTENDANCE AND ITS EFFECT ON PRIMARY SCHOOL PUPILS PERFORMANCES IN GADA LOCAL GOVERNMENT AREA, SOKOTO STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Attendance to school is very important during educational activities or academic studies. The iss...Continue Reading »Item Type & Format: Project Material - Ms Word | 33 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
2. IMPROVISATION AND UTILIZATION OF TEACHING AIDS FOR TEACHING HOME ECONOMICS IN BASIC 7-9 SCHOOLS IN ANAMBRA STATE
» CHAPTER ONE INTRODUCTION Background of the Study Teaching aid is crucial to teaching and learning processes. A dedicated classroom teacher feels satis...Continue Reading »Item Type & Format: Project Material - Ms Word | 108 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
3. EFFECT OF LANGUAGE OF INSTRUCTION ON PUPILS’ ACADEMIC ACHIEVEMENT AND INTEREST IN AGRICULTURE IN PRIMARY SCHOOLS IN IMO STATE
» CHAPTER ONE INTRODUCTION Background of the Study Agriculture deals with the production of food for the benefit of man. It involves a set of activities...Continue Reading »Item Type & Format: Project Material - Ms Word | 236 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
4. IMPACT OF VOCATIONAL GUIDANCE ON CAREER CHOICE OF SECONDARY SCHOOL STUDENTS ( A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Literally guidance is as old as man, all through the ages human being have for one reason considered ...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
5. MANIPULATING PLASTIC WASTE TO MAKE HOUSEHOLD PRODUCTS
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Fashion is a popular style of practice especially in clothing footwear, accessories, makeup, body...Continue Reading »Item Type & Format: Project Material - Ms Word | 28 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
6. USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN TEACHING OF VOCATIONAL SUBJECTS IN POLYTECHNIC
» CHAPTER 1 INTRODUCTION 1.1 Background to the study It is a fact to state that, an effective human resources development is a function of the applicati...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
7. PRODUCTION OF HOUSEWARE USING BOTTLE COVERS (PLASTIC SCREW CAP)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Fashion is a popular style of practice especially in clothing footwear, accessories, makeup, body...Continue Reading »Item Type & Format: Project Material - Ms Word | 38 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
8. EFFECTS OF GUIDED DISCOVERY APPROACH ON STUDENTS’ ACADEMIC PERFORMANCE IN ECOLOGY IN SENIOR SECONDARY SCHOOLS IN SOKOTO STATE, NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Education, especially in science has always been seen as the most appropriate and fastest vehicle...Continue Reading »Item Type & Format: Project Material - Ms Word | 124 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
9. EFFECTIVENESS OF COOPERATIVE LEARNING AND PEER- TEACHING STRATEGIES ON STUDENTS ACHIEVEMENT AND INTEREST IN MATHEMATICS IN EZEAGU LOCAL GOVERNMENT ARE...
» Abstract The main purpose of this study was to determine the effectiveness of cooperative learning and peer teaching strategies on students’ ach...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT
-
10. THE EFFECT OF WRITTEN GRAMATICAL ERRORS COMMITTED BY SENIOR SECONDARY SCHOOL STUDENTS ON THE THEIR PERFORMANCE IN FRENCH EXAMINATION
» TABLE OF CONTENTS Title Page i Approval Page ii Certification iii Dedication iv Acknowledgements v Table of Contents vi Abstract viii CHAPTER ONE: INT...Continue Reading »Item Type & Format: Project Material - Ms Word | 106 pages | Instant Download | Chapter 1-5 | VOCATIONAL EDUCATION DEPARTMENT